Tech Zulu Event

APRIL 12, 2013

Full-service Pinterest marketing and technology startup – HelloSociety recently announced it had driven $30 million in additional sales revenue for its over 350 brand clientele through Pinterest. The Science Inc accelerated startup also said it had delivered 2.9

Sales 101

Sales Technical Review Marketing Technology 101

Startup Professionals Musings

FEBRUARY 20, 2019

Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Highlight interviews and reviews from recognized industry sources, and news sources. Add a modest advertising presence. Highlight personal presence and testimonials.

Search Engine Optimization 88

Search Engine Optimization eBook Advertising SEO 88

InfoChachkie

SEPTEMBER 3, 2013

In The Art of One-line Pitching: A Study of AngelList , Chris Eleftheriadis reviewed 1,700AngelList postings and identified the nine most common categories of positioning pitches (Chris'' list is edited here for brevity): 1. Google x Facebook x Amazon) + (Universal Reviews). AngelList Differentiation. But better. Explanatory. "A

Product 208

Product Yammer Technical Review Google 208

Both Sides of the Table

SEPTEMBER 17, 2013

The main thrust of the post is that with YouTube taking a 45% of revenue and talent taking 70% of the remaining revenue, YouTube Networks didn’t have sustainable businesses unless they invested heavily in technology as a tool to increase margin and provide defensibility. That is the definition of Disruptive Technology.

Company 339

Company Companies Technical Review Content 339

Startup Professionals Musings

JANUARY 5, 2019

Many aspiring entrepreneurs are looking to the Internet as an opportunity to get rich quick, instead of a place where you can start a business you love, for very little capital and minimal technical expertise. Even more valuable are success case studies and testimonials. Let your audience help with content creation.

Technical Review 97

Technical Review Case Study Software Review Startup 97

Startup Professionals Musings

DECEMBER 11, 2016

Many aspiring entrepreneurs are looking to the Internet as an opportunity to get rich quick, instead of a place where you can start a business you love, for very little capital and minimal technical expertise. Even more valuable are success case studies and testimonials. Let your audience help with content creation.

Startup 107

Startup Technical Review Case Study Software Review 107

Startup Professionals Musings

AUGUST 20, 2013

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Highlight interviews and reviews from recognized industry sources, and news sources. Advertising presence. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

Startup Professionals Musings

FEBRUARY 18, 2017

Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Highlight interviews and reviews from recognized industry sources, and news sources. Add a modest advertising presence. Highlight personal presence and testimonials.

Search Engine Optimization 54

Search Engine Optimization eBook Advertising SEO 54

Tech Zulu Event

DECEMBER 23, 2013

It’s a promotional video for a technology company. In-picture advertisements? We talk tech, get a reminder of GumGum’s goals, and get some additional info on what they’re working hard on. ” Online advertising is changing. ” Online advertising is changing. ” Wait, what?

Technical Review 76

Technical Review Advertising Google Screening 76

Both Sides of the Table

OCTOBER 10, 2011

The remainder of this article will deal with this decision but it comes down to the different economics of DVD rentals due to “ the first sale doctrine ” which gives Netflix a complete library of films and the fact that the first-sale doctrine doesn’t apply to digital downloads. The big price increase : 5 out of 5 stars.

Netflix 287

Netflix Customer Custom Pricing 287

Startup Professionals Musings

JULY 22, 2012

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Highlight interviews and reviews from recognized industry sources, and news sources. Advertising presence. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility.

Search Engine Optimization 96

Search Engine Optimization Entrepreneur Sites Advertising 96

Startup Professionals Musings

JULY 7, 2013

Many aspiring entrepreneurs are looking to the Internet as an opportunity to get rich quick, instead of a place where you can start a business you love, for very little capital and minimal technical expertise. Even more valuable are success case studies and testimonials. Let your audience help with content creation.

Entrepreneur 105

Entrepreneur Startup Technical Review Case Study 105

InfoChachkie

JUNE 11, 2012

As Clay Christensen aptly points out in The Innovator’s Dilemma, a large company’s defense of its legacy clouds its ability to appropriately assess the potential impact of disruptive technologies. Bill Gates – “The best way to prepare [to be a programmer] is to write programs, and to study great programs that other people have written.

Tips 279

Tips Startup Education Entrepreneur 279

socalTECH

MAY 23, 2017

Usually, it's someone with just curiosity about the app, and the advertisers will pay several dollars for that download, only to have the user just delete the app, without having ever played it or even gotten through a tutorial. No one has ever been able to execute on that from a technology standpoint before.

Startup 113

Startup Southern California UCLA Technical Review 113

Startup Professionals Musings

DECEMBER 5, 2010

Publish a daily blog, contribute to relevant social networks, and write a “white paper” on your technology. Highlight interviews and reviews from recognized industry sources, and popular news sources. Advertising presence. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility.

Tips 92

Tips Search Engine Optimization Startup Advertising 92

Tech Zulu Event

JULY 31, 2013

They jumped on YouTube advertising taking advantage of the lower cost per click compared to traditional Google Adwords. They had the YouTube general community do video reviews on their Orabrush tongue cleaner. Here is a YouTube marketing case study they did. PR and or advertising campaign in tandem with the launch of the video.

Dollar Shave Club 101

Dollar Shave Club Customer Custom Marketing 101

Startup Professionals Musings

JUNE 8, 2012

Many aspiring entrepreneurs are looking to the Internet as an opportunity to get rich quick, instead of a place where you can start a business you love, for very little capital and minimal technical expertise. Even more valuable are success case studies and testimonials. Let your audience help with content creation.

Technical Review 99

Technical Review Case Study Startup Software Review 99

Both Sides of the Table

MARCH 25, 2016

Many startup businesses – tech or otherwise – fail. Trying outrageous new things or even trying mundane things but in new ways but with extreme quality & innovation is what fuels the tech startup industry. The perfect competitors are the ones where they unable to respond due to The Innovator’s Dilemma.

Startup 150

Startup Marketing Study SEO 150

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. John Wanamaker.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. My argument is pretty simple. Link has a summary of his argument plus a great video). But it wasn’t to be.

Marketing 379

Marketing Startup SEM SEO 379

Xconomy

JUNE 3, 2016

If the auto dealer paid for traditional advertising in a newspaper it would not be taxable, but using a Web platform to make the same match between an auto dealer and an auto purchaser transforms this into a taxable service in the eyes of the New Jersey Division of Taxation.

Sales 62

Sales Company Companies Software Review 62

Tech Zulu Event

MAY 2, 2011

For Developers, programmers and technologists seeking the latest and greatest engines and tools for AR; learn from case studies and post mortems delivered by experienced developers from the leading companies in the space. For those who are not as familiar with AR, it’s an amazing technology.

Software Review 73

Software Review Case Study Startup Technical Review 73

Tech Zulu Event

OCTOBER 19, 2011

Instead of a plain rehash of their Android specific product, they conducted research, studied consumer surveys, and crafted an app based off what iPhone user wants out of mobile security. Lookout is a relatively new company, but has been a dominant figure in the mobile securities sector for Android phones.

Mobile 88

Mobile Startup Software Review News 88

SoCal Delicious

APRIL 5, 2010

Home About Us Newsstand locations Special Section Nominations Stock Index Advertising Contact Search Subscribe Weekly Features Week in Review Top 25 Lists Top Stories Local News Opinion Calendar Ongoing Events Monthly Reports Central Coast East Ventura Nonprofits Technology Small Business Women and Co.

Santa Barbara 53

Santa Barbara Thousand Oaks Oracle Ventura 53

Both Sides of the Table

MAY 7, 2011

Sometime around 2003/04 my technology team turned me on to “Spolsky on Software&# a periodic newsletter served up blog style from Joel Spolsky of FogCreek Software, a maker of bug-tracking software. Background: Joel Spolsky studied Computer Science at Yale University (class of 1991). But I loved reading them and so did my team.

Software Review 285

Software Review Software Blogging Startup 285