Advertising Entertainment Pasadena Platform 
socalTECH
JANUARY 21, 2011
Pasadena-based PostUp , the Internet advertising firm spawned out of Idealab, said Friday afternoon that it has acquired UberTwitter , developer of a Twitter client that runs on the BlackBerry Platform. Financial terms of the deal were not disclosed.
socalTECH
MARCH 1, 2012
Last week, Pasadena-based Punchcard (www.punchcard.com) launched its mobile apps, which help local retailers provide rewards to loyal customers. While I was there, I was product manager leading efforts to include third party content into the platform. The firm is backed by Idealab, and is headed by Internet veteran Andy Steuer.
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