socalTECH

JULY 11, 2013

Two, Los Angeles online advertising firms have linked up in a technology deal today. The two companies said that OpenX will provide United Online Media Group with its full monetization platform, including its real-time-bidding, ad network, direct sale, and other tools. READ MORE>>.

OpenX 153

OpenX Advertising Woodland Hills Technology 153

socalTECH

FEBRUARY 8, 2011

Pasadena-based OpenX , the Internet ad server developer, said today that it has launched a new version of its OpenX Enterprise software. The firm said that the new platform is being used by customers such as Groupon, Orange-France Telecom Group, and Excite Japan.

OpenX 215

OpenX Platform Pasadena Pricing 215

socalTECH

JANUARY 31, 2013

Glow Digital Media , a developer of a Facebook advertising platform, said Thursday that it has raised $1.3M The company said it helps direct response advertisers build and manage their Facebook advertising campaigns. offices at Idealab in Pasadena, although the firm is not an Idealab company. READ MORE>>.

Media 150

Media Idealab OpenX Seed Funding 150

socalTECH

MAY 5, 2016

Pasadena-based mobile ad measurement platform developer UberMedia , one of the companies out of Idealab, has released a new, mobile attribution product that tracks cross-media advertisement and correlates that to foot traffic in stores.

Product 100

Product Idealab Patents Pasadena 100

socalTECH

MARCH 8, 2011

Pasadena-based OpenX Technologies announced this morning that it has named Raj Chauhan as its General Manager of its Publisher Business. OpenX said that Chauhan will be responsible for increasing adoption of its OpenX Enterprise and OpenX Market ad exchange platform. He also has served at Move, Inc. READ MORE>>.

OpenX 153

OpenX Yahoo Pasadena Advertising 153

socalTECH

AUGUST 16, 2010

Pasadena-based TweetUp , the Twitter advertising firm owned by Idealab, said today that it has linked its Twitter Client, Twidroyd, to the TweetPhoto media sharing service. The firm said it is among the "most used Twitter applications" across all platforms. TweetUp bought Twidroid in July. TweetUp bought Twidroid in July.

Idealab 189

Idealab Advertising Pasadena Web 189

socalTECH

JANUARY 21, 2011

Pasadena-based PostUp , the Internet advertising firm spawned out of Idealab, said Friday afternoon that it has acquired UberTwitter , developer of a Twitter client that runs on the BlackBerry Platform. Financial terms of the deal were not disclosed.

Idealab 196

Idealab Technology Council Southern California Pasadena 196