socalTECH

NOVEMBER 19, 2013

James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising). Isaac Garcia , Central Desktop (Pasadena, software). Matthew Goldman , Wallaby Financial (Pasadena, financial).

Southern California 279

Southern California SoCalTech Dollar Shave Club Santa Monica 279

socalTECH

FEBRUARY 3, 2014

Los Angeles-based mobile advertising firm Airpush , and Pasadena-based ad exchange and ad technology provider OpenX said Monday that the two companies are in a partnership to launch a new, private mobile ad exchange. airpush openx mobile exchange advertising android' Financial details of the deal were not disclosed. READ MORE>>.

OpenX 168

OpenX Mobile Advertising Pasadena 168

socalTECH

NOVEMBER 7, 2013

Pasadena-based mobile advertising firm UberMedia , one of the companies out of Idealab, said Thursdya that it has named a new VP of Sales, covering the company''s Eastern Region. ubermedia sales mobile advertising network targeting executive eastern' READ MORE>>.

Sales 171

Sales Idealab Advertising Pasadena 171

socalTECH

NOVEMBER 18, 2013

Pasadena-based OpenX said this morning that it has hired four new executives, to help bolster its mobile advertising efforts. openx executive advertising vice president network exchange' Kramer was previously at Celtra; Yu was at Portaura; Buchman at Mojiva; and Price at Geodelic. READ MORE>>.

OpenX 159

OpenX Mobile Advertising Pasadena 159

L.A. Business Journal

MARCH 13, 2018

OpenX, a Pasadena-based programmatic advertising technology company, announced $172 million in 2017 revenue in a March 13 report. The company has grown for 10 consecutive years and has been profitable for four straight, according to a company statement.

OpenX 100

OpenX Report Pasadena Advertising 100

socalTECH

MAY 5, 2014

Pasadena-based UberMedia , the provider of mobile advertising technology, announced this morning that it has raised $8M in a funding round. UberMedia--which is led by Idealab''s Bill Gross--currently offers up mobile advertising technology which uses social signals and location infromation to optimize ad campaigns. READ MORE>>.

Idealab 164

Idealab Advertising Mobile Pasadena 164

socalTECH

AUGUST 4, 2014

Pasadena-based Perfect Market , the Idealab-backed developer of programmatic advertising technology, has been acquired by New York-based Taboola. perfect market taboola merger acquisition content advertising optimization software idealab' Financial terms of the buy were not disclosed. READ MORE>>. READ MORE>>.

Rustic Canyon 147

Rustic Canyon Marketing Idealab Advertising 147

socalTECH

APRIL 21, 2017

Los Angeles-based OpenX , the programmatic advertising marketplace operator, said on Thursday that it has named Janice Rohn as its new Vice President of User Experience (UX). Rohn, who wil be based in Pasadena, will lead the company's User Experience (UX) team, according to the company.

OpenX 113

OpenX Pasadena Advertising Los Angeles 113

socalTECH

JUNE 7, 2013

Pasadena-baesd UberMedia , the Idealab-backed developer of mobile Twitter applications and mobile advertising technology, said today that it has named Michael Hayes as its new Chief Revenue and Marketing Officer. Hayes is an online advertising vet, having most recently been at agency Initiative. READ MORE>>.

Idealab 147

Idealab Advertising Pasadena Mobile 147

socalTECH

JUNE 5, 2014

Pasadena-based UberMedia , which develops mobile advertising technology, is looking to connect mobile ads with television advertising with a new, targeting tool. ubermedia television advertising targeting mobile media' Pricing on the new product was not announced by the company. READ MORE>>.

Tool 147

Tool Advertising Mobile Screening 147

socalTECH

FEBRUARY 5, 2015

Pasadena-based UberMedia , the Idealab-backed developer of mobile apps and other mobile advertising products, said today that it has named Yahoo veteran Eric Aledort as the company''s Chief Business Development Officer. ubermedia advertising exchange yahoo mobile apps' UberMedia is led by Idealab''s Bill Gross. READ MORE>>.

Yahoo 100

Yahoo Idealab Advertising Pasadena 100

socalTECH

FEBRUARY 26, 2014

Pasadena-based OpenX has just launched a new, mobile ad exchange, which it says is the first, mobile-first native ad exchange. mobile native advertising exchange openx' OpenX said that it has more than 300 pre-screened partners who currently have access to inventory on its native ad exchange. READ MORE>>.

OpenX 153

OpenX Mobile Screening Pasadena 153

socalTECH

JANUARY 31, 2013

Glow Digital Media , a developer of a Facebook advertising platform, said Thursday that it has raised $1.3M The company said it helps direct response advertisers build and manage their Facebook advertising campaigns. offices at Idealab in Pasadena, although the firm is not an Idealab company. headquarters in Los Angeles.

Media 150

Media Idealab OpenX Seed Funding 150

socalTECH

JUNE 21, 2016

Los Angeles-based advertising technology and ad network operator OpenX is expanding in the Los Angeles area, saying this morning that it has opened up a new, Culver City office. OpenX--which is based in Pasadena--can be a tough commute for those on the west side of Los Angeles, which often is an hour long or more drive in traffic.

Culver City 124

Culver City OpenX Pasadena Los Angeles 124

socalTECH

APRIL 5, 2016

Pasadena-based programmatic advertising marketplace operator OpenX has rolled out compatibility with Google AMP, Google's effort at a highly optimized set of rules for mobile web pages, across its entire set of products, the companys aid Monday.

OpenX 100

OpenX Google JavaScript Pasadena 100

socalTECH

NOVEMBER 18, 2013

Pasadena-based OpenX said this morning that it has hired four new executives, to help bolster its mobile advertising efforts. exchange network president vice advertising executive openx' Kramer was previously at Celtra; Yu was at Portaura; Buchman at Mojiva; and Price at Geodelic. READ MORE>>.

OpenX 100

OpenX Mobile Advertising Pasadena 100

socalTECH

APRIL 3, 2012

Pasadena-based OpenX , the provider of digital advertising servers and technology run by Tim Cadogan, has inked a deal to power a new, mobile ad network being started by Samsung , one of the biggest providers of smartphones and tablets. The new advertising network will be powered by OpenX. READ MORE>>.

OpenX 133

OpenX Mobile Networking Advertising 133

socalTECH

MARCH 28, 2017

Los Angeles-based advertising software developer SteelHouse is in major executive expansion mode, saying late Monday that it has named Boris Bronshteyn as its Chief Technology Officer, and David U. Simon as its Chief Marketing Officer. It also has promoted Chris Innes to Chief Operating Officer. Rovion and Yoyodyne. READ MORE>>.

CTO Hire 100

CTO Hire Chief Technology Officer Pasadena Angels Yahoo 100

socalTECH

JULY 11, 2013

Pasadena-based mobile application and advertising developer Ubermedia said today that it has integrated social sharing tool Buffer with its latest version of its Twitter client software, Echofon. UberMedia has most recently been shifting its business model away from the Twitter client business, and more towards mobile advertising.

Idealab 147

Idealab Pasadena Advertising Tool 147

socalTECH

MARCH 30, 2010

Pasadena-based ad serving software firm OpenX is poweriing a new, European ad marketplace being run by Orange/France Telecom, the firms announced Tuesday evening. According to the firms, Orange Ad Market is an Internet advertising marketplace for display advertising, which will match publishers and advertisers.

OpenX 162

OpenX Advertising Pasadena Marketing 162

socalTECH

JUNE 8, 2010

Pasadena-based TweetUp , the Twitter advertising play of Idealab's Bill Gross, said today that it has added news site Topix to its network. Tags: content search news topix idealab advertising twitter tweetup. Topix operates a news search site which categorizes news by topic and geography. READ MORE>>.

Idealab 214

Idealab News Advertising Pasadena 214

socalTECH

AUGUST 26, 2013

Pasadena-based online advertising technology provider OpenX has bolstered its board of directors, saying today that it has named Howard Hochhauser to its board. OpenX develops advertising serving software, used by Internet publishers to serve up online ads to visitors.

OpenX 140

OpenX Pasadena Advertising Acquisition 140

socalTECH

MAY 27, 2011

Pasadena-based online advertising software firm OpenX has just raised a big, $20M funding round, according to a regulatory filing from the firm late Friday. OpenX is a major provider of advertising serving software, particularly for larger online publishers, and is headed by Tim Cadogan.

OpenX 168

OpenX ReachLocal Southern California Advertising 168

socalTECH

AUGUST 7, 2013

Pasadena-based OpenX is experiencing some big growth pains this week, and is facing a nasty security issue with the open source version of its software. openx security vulnerability advertising server' The company''s software is widely used by Internet websites and publishers to handle ad serving. READ MORE>>.

OpenX 153

OpenX PHP Pasadena Advertising 153

socalTECH

MAY 5, 2016

Pasadena-based mobile ad measurement platform developer UberMedia , one of the companies out of Idealab, has released a new, mobile attribution product that tracks cross-media advertisement and correlates that to foot traffic in stores.

Product 100

Product Idealab Patents Pasadena 100

socalTECH

AUGUST 16, 2012

The site--which uses advertising to offset providing web conferencing services at no charge--said the new YouTube video feature lets users copy and paste the URL of any YouTube video into a conference, including allowing for pausing or skipping ahead in videos.

Tech Coast Angels 193

Tech Coast Angels Pasadena Angels Conference Pasadena 193

socalTECH

JANUARY 29, 2020

Tim Cadogan , the current CEO of Pasadena-based OpenX , is set to take over at San Diego-based GoFundMe , according to GoFundMe. Cadogan is taking over for Rob Solomon, who had been CEO of GoFundMe for the last five years. The reason for the shift was not given, however, GoFundMe said that Solomon will stay as Chairman of the company.

OpenX 160

OpenX San Diego Pasadena Company 160

socalTECH

JANUARY 29, 2013

Rubicon Project , the online advertising technology firm headed by serial entrepreneur Frank Addante, looks like it may just be the next Southern California company to file for an IPO, based on a number of executive appointments made Tuesday.

Southern California 180

Southern California Chief Technology Officer Legalzoom OpenX 180

socalTECH

JULY 8, 2011

Pasadena-based OpenX , which develops Internet advertising server software and related services, said this morning that it has made a major, European expansion. According to the firm, it has appointed Vincent Pelillo as Managing Director, Europe, Middle East and Africa.

OpenX 154

OpenX Pasadena Advertising Software 154

socalTECH

SEPTEMBER 18, 2013

eHarmony--which is in the midst of a big marketing and advertising push--said that its float will feature musician Natalie Cole. eHarmony founder Dr. Neil Clark Warren lives in Pasadena, and eHarmony was founded in the city. The float will center around Cole''s hit ''This Will Be (An Everlasting Love)''.

eHarmony 157

eHarmony Santa Monica Pasadena Advertising 157

socalTECH

MAY 19, 2015

Pasadena-based mobile application and advertising company UberMedia said late Monday that it has tied with Trade Area Systems, a developer of business intelligence systems for the real estate industry.

Pasadena 100

Pasadena Mobile Advertising Help 100

socalTECH

AUGUST 30, 2010

Pasadena-based TweetUp , the Twitter advertising startup started by Idealab's Bill Gross, said this morning that it has added LinkedIn and Facebook updates as part of its service, and as a consequence changed its name to PostUp. Tags: tweetup postup linkedin facebook twitter search advertising idealab. READ MORE>>.

Idealab 183

Idealab Advertising Web Pasadena 183

socalTECH

MAY 30, 2012

Pasadena-based Punchcard , the Idealab startup working on mobile loyalty applications, reported this morning that it is in a joint partnership with KDA Group , a local marketing agency, and mobile-local ad network xAd. Financial details of the joint partnership deal were not announced by the companies.

Networking 154

Networking Marketing Idealab Pasadena 154

socalTECH

MAY 24, 2010

Pasadena-based Tweetup , the Internet advertising play of Idealab's Bill Gross, said today that it has formally launched the site. Tags: tweetup twitter keywords advertising bidding idealab tweet. Tweetup is venture backed by Index Ventures, betaworks, Revolution LLC, First Round Capital, Jason Calacanis, and Jeff Jarvis.

Idealab 189

Idealab Advertising Pasadena Sites 189

socalTECH

AUGUST 16, 2010

Pasadena-based TweetUp , the Twitter advertising firm owned by Idealab, said today that it has linked its Twitter Client, Twidroyd, to the TweetPhoto media sharing service. Tags: advertising software sharing photo client twidroid tweetphoto tweetup. TweetUp bought Twidroid in July. READ MORE>>.

Idealab 189

Idealab Advertising Pasadena Web 189

socalTECH

MAY 21, 2010

Pasadena-based TweetUp , the Twitter advertising startup backed by Idealab and headed by Bill Gross, said Thursday afternoon that the firm has now registered 75,000 keywords, and also inked a deal with Conduit. Tags: tweetup twitter advertising idealab conduit software. READ MORE>>.

Idealab 189

Idealab Advertising Web Pasadena 189

socalTECH

MAY 20, 2010

Woodland Hills-based ReachLocal , which helps small and local businesses place Internet advertising, was up 15.2 Tags: reachlocal advertising small business exit merger acquisition. percent after its IPO Thursday, closing at $14.98, up $1.98. The firm sold 4,166,667 shares of stock at $13.00 during the day. READ MORE>>.

ReachLocal 157

ReachLocal Woodland Hills Thousand Oaks NewEgg 157