socalTECH

MAY 24, 2010

Micro-messaging service Twitter said this morning that it is banning third-party advertising in its stream, taking direct aim at Los Angeles-based Twitter advertising service Ad.ly. However, Twitter's own "Promoted Tweets" feature is direct competition to TweetUp's services.

Idealab 173

Idealab GRP Partners Advertising Pasadena 173

socalTECH

AUGUST 30, 2010

Pasadena-based TweetUp , the Twitter advertising startup started by Idealab's Bill Gross, said this morning that it has added LinkedIn and Facebook updates as part of its service, and as a consequence changed its name to PostUp. Tags: tweetup postup linkedin facebook twitter search advertising idealab. READ MORE>>.

Idealab 183

Idealab Advertising Web Pasadena 183

socalTECH

MAY 24, 2010

Pasadena-based Tweetup , the Internet advertising play of Idealab's Bill Gross, said today that it has formally launched the site. The firm's services have been billed as an "Overture for Twitter," essentially allowing Twitter users to pay for better placement in search results, based on keyword. READ MORE>>.

Idealab 189

Idealab Advertising Pasadena Sites 189

socalTECH

AUGUST 16, 2010

Pasadena-based TweetUp , the Twitter advertising firm owned by Idealab, said today that it has linked its Twitter Client, Twidroyd, to the TweetPhoto media sharing service. Tags: advertising software sharing photo client twidroid tweetphoto tweetup. TweetUp bought Twidroid in July. READ MORE>>.

Idealab 189

Idealab Advertising Pasadena Web 189

socalTECH

MAY 21, 2010

Pasadena-based TweetUp , the Twitter advertising startup backed by Idealab and headed by Bill Gross, said Thursday afternoon that the firm has now registered 75,000 keywords, and also inked a deal with Conduit. Tags: tweetup twitter advertising idealab conduit software. READ MORE>>.

Idealab 189

Idealab Advertising Web Pasadena 189

socalTECH

MARCH 8, 2011

Pasadena-based OpenX Technologies announced this morning that it has named Raj Chauhan as its General Manager of its Publisher Business. OpenX is a provider of Internet advertising serving software and related services. Chauhan comes from the Rubicon Project, and was co-founder of ad networks Banner Brokers and ClickAgents.

OpenX 153

OpenX Yahoo Pasadena Advertising 153

socalTECH

JANUARY 24, 2011

Pasadena-based UberMedia , the newly renamed Twitter advertising and application provider, announced today that it has acquired Mixx. The acquisition looks to be a part of a shift from a provider of Twitter-based ad services to one focused more on software applications for posting and reading Twitter and other social media content.

Idealab 187

Idealab Social Media Pasadena Acquisition 187

socalTECH

JANUARY 5, 2011

Pasadena-based PostUp , the Twitter advertising startup out of Idealab, said today that it has acquired Echofon , the developer of a number of Twitter applications. Financial terms of the buy were not disclosed.

Idealab 178

Idealab Pasadena Advertising Services 178

socalTECH

FEBRUARY 7, 2011

Rumors of an IPO filing for Internet radio service Pandora heated up last week, after the firm's appointment of Peter Chernin and Barry McCarthy to its board.

Southern California 140

Southern California SoCal Idealab Pasadena 140

socalTECH

JULY 14, 2010

Pasadena-based TweetUp , the Twitter advertising firm started by Idealab's Bill Gross, is expanding out its network of sites this morning, saying that it has added four new publishers to its roster. Tags: tweetup twitter advertising search idealab business netvibes dictionary. READ MORE>>.

Idealab 189

Idealab Advertising Pasadena Sites 189

socalTECH

JUNE 1, 2012

Pasadena-based LeisureLink , the venture-backed provider of a vacation rental marketing system and operator of online booking travel site ABetterStay.com , has made a trio of new hires this week. He also headed up corporate development at Overture Services.

Clearstone 150

Clearstone Internet Brands Mission Ventures Pasadena 150

socalTECH

APRIL 21, 2010

Pasadena-based TweetUp , the Idealab-backed startup focused on monetizing Twitter messages, said today that it has inked two deals to display its search results, one with Twitter client TweetDeck , and another with popular technology blog TechCrunch. Tags: tweetup tweetdeck techcrunch search twitter advertising. READ MORE>>.

Idealab 176

Idealab Pasadena Blogging Advertising 176

socalTECH

JULY 29, 2009

Yahoo and Microsoft said that Yahoo will use the technology behind Microsoft's Bing search engine to power all of the web search aspects of its web site, with Yahoo taking over premium search advertising sales for Microsoft. Tags: technology advertising engine search microsoft overture yahoo.

Yahoo 113

Yahoo Southern California Paid Search Advertising 113

socalTECH

JULY 6, 2010

Pasadena-based TweetUp , the Twitter advertising startup out of Idealab, said today that it has acquired Twidroid , which develops its own Twitter client for Android phones. Financial terms of the buy were not disclosed. TweetUp will power the ads on both Twidroyd, as well as the popurls site.

Idealab 189

Idealab Social Media Acquisition Pasadena 189

socalTECH

MAY 26, 2009

Pasadena-based OpenX Technologies , a developer of ad serving software for web publishers, said this morning that it has raised $10M in a Series C funding round. The firm said the new funding will go to expand its advertising technology, products, and services. Tags: openx venture capital advertising internet software.

OpenX 100

OpenX Advertising Pasadena Venture Capital 100

socalTECH

APRIL 1, 2009

Pasadena-based OpenX Technologies , which develops ad serving software used by online publishers, is reporting this morning that it has added more than 8,000 publishers since it launched its product in October of 2008. The software developed by OpenX is used by online publishers to serve up Internet advertising. READ MORE>>.

OpenX 100

OpenX Customer Custom Advertising 100

socalTECH

NOVEMBER 20, 2008

Irvine-based WebVisible announced today that it has acquired Pasadena-based Adapt Technologies, a developer of search engine marketing tools. WebVisible is a provider of local online advertising services, which helps small and midsize businesses place search engine marketing. in 2005.

Technology 124

Technology Redpoint Pasadena Advertising 124

socalTECH

NOVEMBER 15, 2010

Last week, Los Angeles-based Datapop (www.datapop.com) announced a Series A funding for the startup, which is developing search advertising products which better tune ads to improve click throughs. We were at Overture Services here in Pasadena, and ultimately worked at Yahoo. Our focus is on travel, retail and local advertisers.

Yahoo 171

Yahoo Platform Advertising Startup 171

socalTECH

MARCH 1, 2012

Last week, Pasadena-based Punchcard (www.punchcard.com) launched its mobile apps, which help local retailers provide rewards to loyal customers. I headed up product development to build out their portal services. Currently, we have about 1 percent of the population in Pasadena already using our app.

Southern California 245

Southern California Idealab Startup Customer 245

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. On page performance of advertising on a page is linked to the context and intent of a user. We know what people are looking for.

Marketing 232

Marketing Funding Content Writing 232

socalTECH

MAY 18, 2010

For our interview today, we caught up with Al Eisaian , CEO of Pasadena-based IconApps (www.iconapps.com), which is developing mobile applications for the iPhone market. We've had close to 2 million tasks people have put into there in the last four months, and all this without any PR or advertising, completely organic.

Mobile 168

Mobile .Net Pasadena Software Review 168

socalTECH

NOVEMBER 9, 2012

The firm, based in Pasadena, has dozens of. apps, and more, it continues to be a major force in automotive information and services. Los Angeles has a strong online advertising industry, and Rubicon Project is one of the companies we heard has been doing well and. The company recently reported record. Rubicon Project.

Technical Review 279

Technical Review Company Companies Southern California 279

socalTECH

MARCH 31, 2014

After three years of that, I decided I needed to go back to the entrepreneurial world, and joined up with another young company, which was SupplyFrame in Pasadena. I helped to grow that to a major player in ecommerce and online advertising, which is used to find and buy chips use in your iPhone, in your computer, and everything else today.

Orange County 245

Orange County Startup News IBM 245

socalTECH

NOVEMBER 12, 2008

Why hasn't a service like this been available until now? in angel capital from the Tech Coast Angels, Pasadena Angels, and other unaffiliated angels. So, the core revenue model is online advertising. B2B advertising is really an interesting story. Matthew Graczyk: Buying with businesses and consumers is different.

SEO 100

SEO Advertising Gogii Tech Coast Angels 100

Tech Zulu Event

JUNE 28, 2012

Panels were based at hubs including Leadership, Branding / Advertising, Social Media, Entrepreneurs, Community and more. Investors attending included: Benchmark, New World Ventures, True Ventures, Anthem Venture Partners, Rustic Canyon Partners, IdeaLab, GRP Partners, Tech Coast Angels, Pasadena Angels, and Maverick Angels.

Hollywood 67

Hollywood Technical Review Startup Rustic Canyon 67

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. Yes, long before Yelp or any similar service. He presented the idea at the TED conference in the mid 90′s and was literally boo’d while he was on stage.

Competition 350

Competition Idealab Product CitySearch 350

socalTECH

MARCH 4, 2010

We thought we'd get the background on the new effort directly from Jason Nazar , CEO and founder of Docstoc, to learn more about the new service. First, we're geographically spread out, with silos far away--in Pasadena, the Valley, Hollywood, etc. For those who haven't heard yet, tell us about DocStore and what it is all about?

Technical Review 171

Technical Review Rustic Canyon Screening Startup 171