socalTECH

MARCH 8, 2011

Pasadena-based OpenX Technologies announced this morning that it has named Raj Chauhan as its General Manager of its Publisher Business. OpenX is a provider of Internet advertising serving software and related services. He also has served at Move, Inc. READ MORE>>.

OpenX 153

OpenX Yahoo Pasadena Advertising 153

socalTECH

JANUARY 24, 2011

Pasadena-based UberMedia , the newly renamed Twitter advertising and application provider, announced today that it has acquired Mixx. The acquisition looks to be a part of a shift from a provider of Twitter-based ad services to one focused more on software applications for posting and reading Twitter and other social media content.

Idealab 187

Idealab Social Media Pasadena Acquisition 187

socalTECH

APRIL 21, 2010

Pasadena-based TweetUp , the Idealab-backed startup focused on monetizing Twitter messages, said today that it has inked two deals to display its search results, one with Twitter client TweetDeck , and another with popular technology blog TechCrunch. Tags: tweetup tweetdeck techcrunch search twitter advertising. READ MORE>>.

Idealab 176

Idealab Pasadena Blogging Advertising 176

socalTECH

JULY 14, 2010

Pasadena-based TweetUp , the Twitter advertising firm started by Idealab's Bill Gross, is expanding out its network of sites this morning, saying that it has added four new publishers to its roster. The firm also has deals with various Twitter clients and related software providers. READ MORE>>.

Idealab 189

Idealab Advertising Pasadena Sites 189

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

socalTECH

MAY 26, 2009

Pasadena-based OpenX Technologies , a developer of ad serving software for web publishers, said this morning that it has raised $10M in a Series C funding round. The firm said the new funding will go to expand its advertising technology, products, and services. The funding brings the company's total raised to over $30.8M.

OpenX 100

OpenX Advertising Pasadena Venture Capital 100

socalTECH

JULY 29, 2009

In a major deal, search portal provider Yahoo and software giant Microsoft said that the two companies are in a deal where Yahoo will replace its own search engine technology with that of Microsoft--with potentially huge repercussions to Yahoo's Southern California search engine marketing operations.

Yahoo 113

Yahoo Southern California Paid Search Advertising 113

socalTECH

APRIL 1, 2009

Pasadena-based OpenX Technologies , which develops ad serving software used by online publishers, is reporting this morning that it has added more than 8,000 publishers since it launched its product in October of 2008. The software developed by OpenX is used by online publishers to serve up Internet advertising.

OpenX 100

OpenX Customer Custom Advertising 100

socalTECH

JANUARY 5, 2011

Pasadena-based PostUp , the Twitter advertising startup out of Idealab, said today that it has acquired Echofon , the developer of a number of Twitter applications. Financial terms of the buy were not disclosed.

Idealab 178

Idealab Pasadena Advertising Services 178

socalTECH

NOVEMBER 9, 2012

OpenX is profitable, and its ad serving software dominant among online publishers. The firm, based in Pasadena, has dozens of. positions on its site, ranging from software, sales, marketing, to finance. apps, and more, it continues to be a major force in automotive information and services. Rubicon Project. RightScale.

Technical Review 279

Technical Review Company Companies Southern California 279

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. On page performance of advertising on a page is linked to the context and intent of a user. We know what people are looking for.

Marketing 232

Marketing Funding Content Writing 232

socalTECH

MAY 18, 2010

For our interview today, we caught up with Al Eisaian , CEO of Pasadena-based IconApps (www.iconapps.com), which is developing mobile applications for the iPhone market. We've had close to 2 million tasks people have put into there in the last four months, and all this without any PR or advertising, completely organic.

Mobile 168

Mobile .Net Pasadena Software Review 168

socalTECH

MARCH 31, 2014

After three years of that, I decided I needed to go back to the entrepreneurial world, and joined up with another young company, which was SupplyFrame in Pasadena. I helped to grow that to a major player in ecommerce and online advertising, which is used to find and buy chips use in your iPhone, in your computer, and everything else today.

Orange County 245

Orange County Startup News IBM 245

Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. Bill had previously created a packaged software company called Knowledge Adventure the produced children’s educational software. They are very hands on.

Competition 350

Competition Idealab Product CitySearch 350