Advertising Equity Snapchat Social Network 
socalTECH
AUGUST 17, 2020
The reason for this business, is folks are always going on social media to recommend products to their friends, but they're not making any money from it. If you're a big influencer, you might get paid by a brand, but every day, people are providing word-of-mouth advertising, posting about their favorite things.
Tech Zulu Event
FEBRUARY 17, 2016
As the value for users decreased, it naturally decreased the ROI for advertisers and their clients too.The CPM on Twitter was very high and still remains one of the highest today. But if you can make the right moves, the right choices, at the right time, you can become the number one network. The value of tweeting was decreasing.
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