socalTECH

MARCH 5, 2012

Los Angeles-based Burstly , the mobile advertising technology firm headed by Evan Rifkin, said today that it has acquired TestFlight , a developer of a real-time dashboard which provides mobile advertising and revenue analytics for iOS apps. Burstly is backed by GRP Partners, Rincon Venture Partners, and SoftBank, and announced a $5.5M

GRP Partners 154

GRP Partners Metrics Advertising Mobile 154

Both Sides of the Table

JULY 1, 2010

He eventually applied his lessons learned in these experiences when he founded Zag, a company that helps consumers buy cars over the Internet at pre-negotiated prices with nearly 4,000 dealers across the country [disclosure: my firm GRP Partners is an investor in Zag]. And it carries no inventory. It’s awesome. Foursquare.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

SoCal CTO

JUNE 9, 2010

Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. Through advertising or direct sales, these sites harvest intent. they have purchasing intent ).*. m pleased.

Startup 248

Startup Venture Capital Conference Social Media 248