Advertising GRP Partners Screening Yahoo 
socalTECH
NOVEMBER 11, 2010
Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M DataPop was founded Jason Lehmbeck and John Zimmerman, both of whom have been at Overture and Yahoo! Tags: datapop venture capital search marketing advertising overture yahoo.
Both Sides of the Table
FEBRUARY 15, 2011
In my LA I often see computer screens open with entrepreneurs talking about digital media. Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. You don’t have the founders of eBay, LinkedIn, Salesforce.com and Yahoo!
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