Rebranding Should Be Driven By Growth, Not Desperation
InfoChachkie
FEBRUARY 10, 2014
In the course of dominating their initial direct response market, a number of enterprise-level advertisers began using Invoca''s unique marketing platform in ways the company had not foreseen. This unintended use of their technology caused the company to modify their product set to better accommodate large, brand-focused advertisers.
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