socalTECH

AUGUST 10, 2010

The firm said that it expects the enhancements to improve its search advertising relevance across its Local.com site and network. Tags: local search content guide technology advertising internet. The company also said it believes its upgrades will increase organic traffic to the site. READ MORE>>.

Technology 140

Technology Guide Advertising Sites 140

Tech Zulu Event

APRIL 1, 2015

Eighty percent of these business owners serve as their own webmasters with Facebook as their primary advertising platform. With distributing flyers and buying advertisement spots on TV, the information about the brand is pushed and the relationship is mainly one-way with the company rallying for popularity.

Guide 40

Guide Social Media Content Advertising 40

socalTECH

FEBRUARY 1, 2010

West Hollywood-based Citysearch , the online business guide owned by IAC, said late Friday that it has created a new advertising network called CityGrid. Tags: citysearch online advertising local network citygrid. READ MORE>>.

CitySearch 145

CitySearch Networking West Hollywood Advertising 145

Startup Professionals Musings

JUNE 17, 2023

In business, positional authority remains the primary guiding force at this level, and most business relationships stay at this level or below. Emotional comfort level that goes beyond facts (third floor). You feel safe enough to voice opinions, discuss perspectives and share feelings in making decisions. Marty Zwilling

Startup 127

Startup Guide Networking Help 127

socalTECH

APRIL 16, 2009

West Hollywood-based Citysearch , the local online business guide owned by IAC, said Thursday that the firm has expanded its relationship with yellow pages publisher Idearc Media. Citysearch said it will integrate performance-based advertising from Idearc's Superpages.com site into its publishing network. READ MORE>>.

CitySearch 100

CitySearch West Hollywood Guide Advertising 100

socalTECH

SEPTEMBER 1, 2011

Irvine-based Local.com , the operator of a network of local online business guides, said today that it has become a "preferred supplier" to PAGE Cooperative, a member-owned, cooperative buying association representing regional media publishers and newspapers.

Guide 124

Guide News Advertising Media 124

socalTECH

NOVEMBER 3, 2010

According to Clear Channel Airports, the airport advertising arm of advertising giant Clear Channel, it has launched a new FLYsmart application, a free, mobile application for Android which provides information about airports.

Clearstone 198

Clearstone Santa Monica Software Review Mobile 198

socalTECH

MAY 19, 2009

Santa Monica-based Business.com , which provides online directories for B2B purchasing, announced today that the firm has launched a new tool to help advertisers access pay-per-click metrics on the site. Tags: business.com online advertising guide analytics. Business.com is now owned by R.H. Donnelley back in 2007. READ MORE>>.

Santa Monica 100

Santa Monica Metrics Guide Advertising 100

Startup Professionals Musings

NOVEMBER 17, 2021

By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. Predictive advertisement targeting. Education – guided studying for targeted learning. Online, everyone wants to know which ad each customer is most likely to click.

Startup 99

Startup Social Media Study Guide 99

Startup Professionals Musings

MAY 30, 2021

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites.

Startup 144

Startup Sites Content Sales 144

socalTECH

JULY 11, 2011

Irvine-based Local.com , the online publisher of local business guides and advertising sites, has acquired San Juan Capistrano-based Screamin' Daily Deals , the local daily deals site. The deal was worth $12.5M in cash, stock, and debt, with possible earnout of an additional $20M, based on future financial performance. in 2010.

Guide 100

Guide Advertising Sites Marketing 100

Startup Professionals Musings

SEPTEMBER 20, 2020

In business, positional authority remains the primary guiding force at this level, and most business relationships stay at this level or below. Emotional comfort level that goes beyond facts (third floor). You feel safe enough to voice opinions, discuss perspectives and share feelings in making decisions. Marty Zwilling.

Startup 150

Startup Guide Help Course 150

Startup Professionals Musings

MAY 9, 2022

Your mission, values, brand positioning, and guiding principles are invisible, unless your employees know specifically how to act them out through their day-to-day behavior. That’s the brand you want, and it needs minimal focus on the logo and advertising to survive and out-perform your competition. Money does not buy engagement.

Customer 123

Customer Custom Services Training 123

socalTECH

MAY 21, 2013

The consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertiser experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. We''re connecting those two parties.

Technical Review 223

Technical Review Glendale Advertising Google 223

socalTECH

MAY 21, 2013

A consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertisers experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. We''re connecting those two parties.

Technical Review 211

Technical Review Glendale Advertising Google 211

Startup Professionals Musings

DECEMBER 17, 2021

Marketing and advertising are business realties. Entrepreneurs are ultimately responsible for guiding their business through this life cycle, rather than getting suck in any one stage. Planning should keep you focused on what’s important, and prepare you for what lies ahead. If you don’t market your business, you won’t have one.

Entrepreneur 138

Entrepreneur Activity Guide Patents 138

Tech Zulu Event

AUGUST 13, 2010

Entrepreneurism / Monetization Advertising, ecommerce, monetization. . Startup Survival Guide: Beating the 800lb Gorillas. Entrepreneurism / Monetization advertising effectiveness, content distribution, monetization. . Hitchhikers Guide to Hypermonetizing the "3rd Wave". Unger, John T. Unger, LLC. A revolution is afoot.

Guide 69

Guide Startup Venture Capital Entrepreneur 69

socalTECH

DECEMBER 22, 2008

Los Angeles- and San Diego-based Veoh Networks, a provider of Internet video sharing services, said today that it has entered into a partnership with Axel Springer Digital TV Guide GmbH. According to Veoh, Axel Springer is in a strategic international partnership with the firjm, specifically in Germany.

Veoh 100

Veoh Guide San Diego Advertising 100

Startup Professionals Musings

APRIL 14, 2021

As a logical and data-driven business advisor, I have long focused on facts, technology, and quantifiable pain in guiding entrepreneurs. Most experts agree that these people now create and grow more trends than classic push advertisements. Play to exclusivity, uniqueness, and personalization.

Customer 172

Customer Custom Social Media Technical Review 172

Startup Professionals Musings

DECEMBER 17, 2022

Power has been guiding growth companies for 25 years, and now teaches innovation at the Harvard Extension School. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency.

Startup 106

Startup Pricing Cloud Computing Customer 106

Tech Zulu Event

SEPTEMBER 1, 2011

Its that time again! The race to get your SXSWi panel to as many votes as possible so that you will be selected to present at the coming 2012 SXSW.

Southern California 89

Southern California SoCal Guide Mixergy 89

Startup Professionals Musings

JUNE 8, 2022

This can be learned, and rates a person's ability to recognize emotions, to understand their effect, and to use that information to guide communication. This fosters real engagement and emotional commitment, and distinguishes your message from advertising and other propaganda. Appeal to multiple recipient senses and channels.

Activity 113

Activity Organization Guide Demand 113

socalTECH

JULY 11, 2011

The new e-commerce site is aimed at helping women decide what to buy by tapping ThisNext's social shopping features and guides. According to ThisNext, the two have created a co-branded shopping site, which was launched Friday. Financial deatils of the partnership were not disclosed. READ MORE>>.

Santa Monica 180

Santa Monica Guide Commerce Sites 180

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

Tech Zulu Event

DECEMBER 10, 2013

Prior to joining Science, Monahan was co-founder and CEO AlphaBoost, a Facebook advertising reporting software builder. He understands the nuances of social media marketing and his expertise in advertising technology, particularly across Facebook, will serve to further accelerate our portfolio companies’ growth.”.

Social Media 82

Social Media Media Marketing Startup 82

socalTECH

APRIL 20, 2012

Irvine-based Local Corporation , the online publisher of local business guides, said Thursday that it has signed a deal with Experian's ConsumerInfo.com , to provide targeted ad campaigns for the site. Financial details of the deal were not disclosed.

Guide 150

Guide Sites Platform Report 150

Tech.Co

OCTOBER 28, 2020

Granted, this ad channel isn't reinventing the wheel: It's still just a way to put eyeballs in front of advertisements. You can learn more about Shopify's pricing options with our guide , too, and here's a table below that gives you a brief overview. Who Will Take Advantage? Cost (paid monthly). Cost (paid annually). Staff accounts.

Help 149

Help Platform Startup Social Media 149

InfoChachkie

FEBRUARY 10, 2014

In the course of dominating their initial direct response market, a number of enterprise-level advertisers began using Invoca''s unique marketing platform in ways the company had not foreseen. This unintended use of their technology caused the company to modify their product set to better accommodate large, brand-focused advertisers.

Technical Support 250

Technical Support Marketing Advertising SaaS 250

socalTECH

OCTOBER 6, 2017

You can use your phone to really guide yourself through game day or through a live event. We have what is called a mult-dimensional, segmentation engine, that helps them understand their fans on the platform, and provide advertisers with specifics. Depending on who you are, and where you are, we can deliver different advertising.

Mobile 162

Mobile Platform El Segundo UCLA 162

SoCal Tech Calendar

JULY 22, 2009

Search and social media guide people directly to a broader range of content, and advertisers need tools to re-aggregate these dispersed eyeballs. Vertical ad networks are responding in force to a fundamental fragmentation in online traffic patterns.

IP 100

IP Social Media Guide Content 100

socalTECH

OCTOBER 12, 2020

Where we see ourselves, is although we certainly have the capabilities of a digital TV guide, what we provide is different and compelling in the social aspect. We're startng with advertising, but we want to do a really good job and not have things look like NASCAR. Netflix is now in 190 countries. We see the opportunity as massive.

Startup 113

Startup Netflix Ideas Content 113

Startup Professionals Musings

MARCH 20, 2020

Power has been guiding growth companies for 25 years, and now teaches innovation at the Harvard Extension School. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency.

Pricing 123

Pricing Cloud Computing Customer Custom 123

Startup Professionals Musings

FEBRUARY 6, 2019

By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. Predictive advertisement targeting. Education – guided studying for targeted learning. Online, everyone wants to know which ad each customer is most likely to click.

Social Media 70

Social Media Study Guide Examples 70

Startup Professionals Musings

DECEMBER 2, 2018

In business, positional authority remains the primary guiding force at this level, and most business relationships stay at this level or below. Emotional comfort level that goes beyond facts (third floor). You feel safe enough to voice opinions, discuss perspectives and share feelings in making decisions. Marty Zwilling.

Startup 93

Startup Guide Help Course 93

Eric Greenspan

MAY 14, 2013

I will share these great products with the Mommy Bloggers in my network for reviews, sponsored posts, links and advertisements. My ability to recognize truly excellent products will guide me down this path. Win win win. Then, my social relationship skills will allow me access to thousands of bloggers, worldwide.

Technical Review 135

Technical Review Product Services High Tech 135

socalTECH

NOVEMBER 9, 2011

Irvine-based Local Corporation , the publisher of online business guides and directories, as well as operator of the Spreebird.com daily deals site, said today that it has launched a new rich media ad platform.

Media 124

Media Guide Platform Acquisition 124

SoCal CTO

MARCH 18, 2010

My management book, Ignited, was released in 2007 and serves a guide and champion for middle managers. Today I lead a small consultancy that helps advertising supported develop and scale the revenue producing sides of their businesses. In addition to we’re taking GumGum and their very cool advertising opportunities to market.

Startup 225

Startup Los Angeles Social Network Twiistup 225