Advertising Help HTML JavaScript 
socalTECH
SEPTEMBER 24, 2015
Our business is helping those guys make more money, through our better ad product. Our ad product helps them close more RFPs, gives them better engagement, and creates additional inventory which is not just an ad spot on a page. We are primarily focused on publishers. That allows them to justify higher CPMs for those kinds of ads.
Both Sides of the Table
DECEMBER 19, 2011
It’s central standard was HTML (hyper text markup language) that described how we would show data on computer screens. When web browsers (the programs that can read and interpret HTML) were popularized they were “dumb.” The WWW is the presentation layer. And that’s what happened. Apple had a store.
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