Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I believe that many social networks confused this idea.

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

SEPTEMBER 16, 2010

Los Angeles-based Ad.ly , the Twitter advertising startup, is further looking to diversify its service from Twitter, saying this week that it has added support for Facebook. had added support for MySpace in June, shortly after Twitter said it would not allow other companies to automatically include advertising into Twitter. Both Ad.ly

GRP Partners 191

GRP Partners Advertising Idealab Social Network 191

socalTECH

MARCH 1, 2012

The firm is backed by Idealab, and is headed by Internet veteran Andy Steuer. We caught up with Andy, whose executive experience ranges from ZeroDegrees, NBC Internet/Xoom.com, Infoseek / Go Network, to CNET and Snap.com, and whose last firm was MerchEngines, which he sold last year, to hear more about his new startup.

Southern California 245

Southern California Idealab Startup Customer 245

socalTECH

JANUARY 18, 2011

The second piece, is we distribute that across search engines and social networks. On page performance of advertising on a page is linked to the context and intent of a user. If you're coming through a social network, you're most likely sharing, a different experience. The third piece, is monetizing content.

Marketing 232

Marketing Funding Content Writing 232

Both Sides of the Table

APRIL 15, 2010

He’s behind IdeaLab and has created many interesting companies including innovating in solar energy ( eSolar ) and electric cars ( Aptera ). I think the best solution for the social networking era is “in-stream&# advertising. It offers Internet radio targeted advertising and is growing really well.

Venture Capital 271

Venture Capital Capital Google Platform 271

Tech Zulu Event

AUGUST 31, 2011

Friday evening, August 19th, rolled around and Startup Weekend LA was underway with attendees showing up at Coloft in Santa Monica around 6:00 pm and the classic Idealab keg there to quench everyone’s thirst. Also a big thanks to Efren Toscano of TechZulu for streaming and editing the event Sunday evening.

Los Angeles 73

Los Angeles Startup Angel Tech Coast Angels 73