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TweetUp Becomes PostUp, Adds LinkedIn, Facebook

socalTECH

Pasadena-based TweetUp , the Twitter advertising startup started by Idealab's Bill Gross, said this morning that it has added LinkedIn and Facebook updates as part of its service, and as a consequence changed its name to PostUp. Gross was behind Overture, which applied a similar technique to web search results.

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TweetUp Racks Up Keyword Bids, Connects With Conduit

socalTECH

Pasadena-based TweetUp , the Twitter advertising startup backed by Idealab and headed by Bill Gross, said Thursday afternoon that the firm has now registered 75,000 keywords, and also inked a deal with Conduit. Tags: tweetup twitter advertising idealab conduit software. READ MORE>>.

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TweetUp Signs Four New Publishers

socalTECH

Pasadena-based TweetUp , the Twitter advertising firm started by Idealab's Bill Gross, is expanding out its network of sites this morning, saying that it has added four new publishers to its roster. All of those sites will serve up search results from TweetUp. READ MORE>>.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

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Twitter Takes Aim At Ad.ly, Bans In-Stream Ads

socalTECH

Micro-messaging service Twitter said this morning that it is banning third-party advertising in its stream, taking direct aim at Los Angeles-based Twitter advertising service Ad.ly. Tags: twitter tweet adly idealab tweetup advertising online.

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Perfect Market CTO Joins School Board

socalTECH

Pasadena-based Perfect Market, the Idealab startup which is looking to monetize dormant content from publishers, said this morning that the firm's CTO, Dr. Jay Budzik, has been appointed to the Board of Trustees for the Illinois Mathematics and Science Academy, by the Governor of Illinois, Rod Blagojevich. READ MORE>>

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Los Angeles Startup Weekend August 2011 | The Complete Breakdown

Tech Zulu Event

Coming hot off the coat tail of earlier this year’s Startup Weekend LA where Zaarly launched, this LASW was nothing less than amazing and as someone put, one of the best tech events in LA they had ever been to. With the pitching energy escalating in the room, regular pitches began short after.