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UberMedia Recasts Itself In Mobile Advertising

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UberMedia , the Idealab-backed startup best known for its Twitter client software, has recast itself as a mobile advertising firm, saying yesterday that it has launched a new mobile advertising product called UberAds. ubermedia mobile advertising twitter social signals' READ MORE>>.

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Interview with Jon Waterman, Founder and CEO of Ad.net

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For today's interview, we sat down to catch up with Jon Waterman, the founder and CEO of Ad.net, to understand what the company's business is nowadays, how the company has evolved over the years, and how the company has adjusted to life during a pandemic. We pride ourselves in being able to add incremental consumers to our advertisers.

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UberMedia Launches iOS Advertising Tool

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UberMedia , the Pasadena-based startup developing third party, Twitter clients and other mobile apps, said yesterday that it has launched a new mobile ad campaign product called Appvertise.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

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TweetUp Signs Four New Publishers

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Pasadena-based TweetUp , the Twitter advertising firm started by Idealab's Bill Gross, is expanding out its network of sites this morning, saying that it has added four new publishers to its roster. All of those sites will serve up search results from TweetUp. READ MORE>>.

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TweetUp Becomes PostUp, Adds LinkedIn, Facebook

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Pasadena-based TweetUp , the Twitter advertising startup started by Idealab's Bill Gross, said this morning that it has added LinkedIn and Facebook updates as part of its service, and as a consequence changed its name to PostUp. Tags: tweetup postup linkedin facebook twitter search advertising idealab.

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TweetUp Racks Up Keyword Bids, Connects With Conduit

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Pasadena-based TweetUp , the Twitter advertising startup backed by Idealab and headed by Bill Gross, said Thursday afternoon that the firm has now registered 75,000 keywords, and also inked a deal with Conduit. Tags: tweetup twitter advertising idealab conduit software. READ MORE>>.

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