socalTECH

SEPTEMBER 20, 2017

Santa Barbara-based TrackStreet , a provider of internet brand protection and analytics software, said today that it has named Ryan Erickson as Vice President of Sales. Erickson was most recently Vice President of Sales for Teva North America, a division of Deckers Brands, and also has served at Timberland, Rockport and Reebok.

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socalTECH

AUGUST 8, 2018

Is there a way you can make direct mail perform more like digital advertising channels? We've both build marketing technology platforms in emerging digital channels, and also built direct-to-consumer brands who rely heavily on performance marketing and data-driven marketing. We were working on a portfolio of consumer Internet brands.

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Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. Bill had previously created a packaged software company called Knowledge Adventure the produced children’s educational software. Shopping.com. Insider Pages.

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