Advertising Invest Truecar Web 
Both Sides of the Table
JULY 1, 2010
The consumer product they’ve created is called TrueCar. Analytics also extend to iPhone and web apps using Facebook Connect. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it. And it carries no inventory.
Both Sides of the Table
MARCH 12, 2013
Greg was the first person to share with me the insights of mobile conversion and why with a simpler product selection and conversion funnel they would get higher conversion on mobile than on the web. He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television.
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Tech Zulu Event
JUNE 28, 2012
. “Let us come together and celebrate…” The mashup theme was reflected in the SBF programming, which included panels highlighting accelerators, VCs, startups, developers, movies, TV, music, web content, art, fashion, social good, surf & skate, and more.
Both Sides of the Table
FEBRUARY 15, 2011
When you’re one fund and have $600 million to invest it’s easier to take that kind of risk. LA generally doesn’t have an appetite for this kind of ‘swing-for-the-fences’ investment at early stages – and neither does your town. That sets us up nicely for the next phase of the web.
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