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TrueCar Gets Investment from Guthy-Renker

socalTECH

Santa Monica-based TrueCar , the online car pricing site headed by Scott Painter, has scored a new, equity investment and partnership with direct marketing firm Guthy-Renker , the firm announced today. Financial terms of the investment were not disclosed. READ MORE>>.

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

The consumer product they’ve created is called TrueCar. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it. Investing much of new cash to build presence in Android platform. And it carries no inventory.

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Announcing The Socaltech 50: Southern California's Up-and-Comers

socalTECH

James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising). Jerry Jao , Retention Science (Los Angeles, analytics/advertising). Jason Lehmbeck , Datapop (Los Angeles, advertising).

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Bolstering the Partner Ranks at GRP

Both Sides of the Table

He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television. We both wanted to build a practice that would make Los Angeles proud but where we would travel tirelessly to other locations to make investments in the best entrepreneurs wherever they were.

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Siemer Summit: Connecting Global Digital Media & Technology Leaders

Tech Zulu Event

The event attracted over 500 distinguished attendees from around the world in the digital media and technology industry including advertising, media, data, eCommerce, software, social and gaming. The event also showcased a variety of promising startups from digital media, mobile, cloud, entertainment, advertising, and eCommerce.

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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

When you’re one fund and have $600 million to invest it’s easier to take that kind of risk. LA generally doesn’t have an appetite for this kind of ‘swing-for-the-fences’ investment at early stages – and neither does your town. There are no $600 million funds in Los Angeles.

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Interview with Mark Suster, GRP Partners

socalTECH

Mark has also been quite active mentoring entrepreneurs, We caught up with Mark to hear about what kinds of investments GRP is looking at nowadays, his view on the software-as-a-service market, and how best to approach him with a pitch. We invested in Overture, which was sold for $1.2