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TrueCar Gets Investment from Guthy-Renker

socalTECH

Santa Monica-based TrueCar , the online car pricing site headed by Scott Painter, has scored a new, equity investment and partnership with direct marketing firm Guthy-Renker , the firm announced today. Financial terms of the investment were not disclosed. READ MORE>>.

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

The consumer product they’ve created is called TrueCar. Current round: $90mm led by The Founders Fund, including Youniversity Ventures, Glynn Capital, Ulu Ventures, Jeremy Stoppleman, Ben Ling, +. Investing much of new cash to build presence in Android platform. And it carries no inventory. See: paidContent.

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Bolstering the Partner Ranks at GRP

Both Sides of the Table

Because my role as a VC requires me to take and endless stream of meetings I long ago decided I need to learn as much as I can from the meetings I attend so I often just ask tons of questions and assimilate knowledge. When I think about what defines us as a VC I think: Operationally knowledgeable / strong startup competence.

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Announcing The Socaltech 50: Southern California's Up-and-Comers

socalTECH

James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising). Jerry Jao , Retention Science (Los Angeles, analytics/advertising). Jason Lehmbeck , Datapop (Los Angeles, advertising).

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Interview with Mark Suster, GRP Partners

socalTECH

Mark has also been quite active mentoring entrepreneurs, We caught up with Mark to hear about what kinds of investments GRP is looking at nowadays, his view on the software-as-a-service market, and how best to approach him with a pitch. We invested in Overture, which was sold for $1.2

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Interview with Jeff Zwelling, Convertro

socalTECH

That's important, because it allows marketers to re-invest and give credit to that marketing event, so they can buy more of it and get more customers. Locally, those are companies like LegalZoom, GameFly, TrueCar, and ShoeDazzle. It's a significant problem in online marketing today. What kind of customers are using the tool?

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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

Last year I was on Sand Hill Road in Silicon Valley meeting with one of the most prominent venture capital firms in the country. The VC partner, somebody I greatly respect said, “Yeah, we like Gil and what they’re doing. That’s convenience when your VC is hoping to write the next $20 million check.