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Thanks to our sponsors!

socalTECH

Advertisers. Tech Coast Angels Fast Pitch - February 24th - UCLA. SoCal IP Law Group LLP - IP Counselors For Technology Companies. SoCal IP Law Group LLP - IP Counselors For Technology Companies. www.socalip.com) Focused on high tech's unique need - Pragmatic cost-effective IP portfolio management - U.S.

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Social Networking and Business Value

SoCal CTO

Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Does advertising work in the social networking world? He has been an instructor in UCLA Extension for 9 years, and is a frequent contributor to various online publications.

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Interview with Wes Nichols, MarketShare

socalTECH

It's my belief that many marketers still measure in layers -- they might look at how direct mail, or search, or display, or TV, or brand advertising, or their sales force performs, in a certain swim lane. Advertisers are known for their creative focus, not focus on analytics.