SoCal Tech Calendar

NOVEMBER 14, 2009

Wednesday, November 18, 2009 -- Paid Search Engine Marketing Now. Year 2010 Tips of the Trade for Buying and Converting your traffic on Google, Yahoo and Bing. Whether you are a small business owner or a marketing manager for a large multinational corporation, taking advantage of paid search advertising is a must.

Paid Search 100

Paid Search TechBiz Marketing Yahoo 100

socalTECH

JULY 29, 2009

In a major deal, search portal provider Yahoo and software giant Microsoft said that the two companies are in a deal where Yahoo will replace its own search engine technology with that of Microsoft--with potentially huge repercussions to Yahoo's Southern California search engine marketing operations.

Yahoo 113

Yahoo Southern California Paid Search Advertising 113

Both Sides of the Table

APRIL 15, 2010

It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. billion to Yahoo! plus a large settlement on patent disputes paid from Google) so Bill did well on it. Overture never built the destination site to monetize from. Because GoTo.com was his idea.

Venture Capital 271

Venture Capital Capital Google Platform 271