socalTECH

MAY 10, 2012

Los Angeles-based online advertising firm Rubicon Project is significantly boosting its executive ranks today, saying that it has named a new CTO, General Counsel, and SVP of Product Management to the firm.

Ticketmaster 133

Ticketmaster Clearstone Yahoo Web 133

socalTECH

AUGUST 26, 2009

In what might be some new competition for Santa Monica-based Rubicon Project , the high profile ad optimization firm headed by Frank Addante, search engine giant Google told its advertisers late Wednesday that it will begin to offer similar capabilities in its AdSense program. Does Rubicon see Google entree into the market as competition?

Google 191

Google Advertising Santa Monica SoCalTech 191

socalTECH

APRIL 21, 2009

Woodland Hills-based ReachLocal has launched a new, online marketplace for local advertising, saying Monday that it has created a new "ReachLocal Xchange" platform which will allow websites to tap into local advertisers. Tags: reachlocal online advertising marketplace. READ MORE>>.

ReachLocal 113

ReachLocal Woodland Hills Advertising Yahoo 113

InfoChachkie

JANUARY 4, 2016

We are all victims of our past successes and thus, as an early-stage venture capitalist at Rincon Venture Partners , I constantly must remind myself that just because something was effective in a bygone era, doesn’t mean it will be so today, such as: CPA – After the dot bomb crash, online advertisers were hurting.

SaaS 100

SaaS Yahoo Advertising Customer 100

socalTECH

FEBRUARY 19, 2009

Venice-based FlipGloss Media announced this morning that it has launched a web site targeted at the fashion, design, travel, and lifestyle photography markets. The new site--funded by Forbes Media--said it is looking to create a "new visual discovery experience" for consumers. The advertising-driven site said it was founded by Yahoo!

Marketing 100

Marketing Yahoo Venice Media 100

socalTECH

MAY 5, 2010

Hollywood-based BUZZMEDIA , the parent company of Buzznet, Celebuzz, Stereogum, and a network of other sites, is in the midst of expansion, saying this week that it has hired on four new additions to the firm's advertising team. McDonagh joins from Prevention Magazine at Rodale, and has also worked at Yahoo!

Buzznet 145

Buzznet Sales Anthem Redpoint 145

SoCal Tech Calendar

NOVEMBER 14, 2009

Year 2010 Tips of the Trade for Buying and Converting your traffic on Google, Yahoo and Bing. Whether you are a small business owner or a marketing manager for a large multinational corporation, taking advantage of paid search advertising is a must.

Paid Search 100

Paid Search TechBiz Marketing Yahoo 100

socalTECH

OCTOBER 14, 2008

Santa Monica-based Demand Media has hired a new executive to head up the firm's advertising sales, the firm disclosed Tuesday. Demand Media has appointed George Stewart as the company's Executive Vice President of Advertising Sales, heading up sales for all of the company's sales channels. READ MORE>>

Demand 100

Demand Sales Media eHow 100

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

socalTECH

OCTOBER 15, 2008

Woodland Hills-based FatTail, a developer of online advertising management software, announced this morning that it has raised $3M in a Serie A financing round led by Velocity Interactive Group. According to FatTail, Ted Meisel, former CEO of Overture and president of Yahoo! Miller and former Fox Interactive Media's Ross Levinsohn.

Woodland Hills 100

Woodland Hills Yahoo Advertising Web 100

Startup Professionals Musings

JANUARY 16, 2022

Facebook is indeed the largest growth site on the web, with almost three billion user accounts, all free. Yet it took almost six years to become profitable, with revenue only from advertising. But some of you will surely say “What about Facebook and Snapchat, who focused on growth first and are clearly successful?”

Platform 118

Platform Snapchat Startup Course 118

socalTECH

MARCH 20, 2009

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. Dan Yomtobian: Scour is a social search engine, which meta searches Google, Yahoo, and MSN. We overlay our own algorithm and decide what listing to show, in what order, based on how Google, Yahoo, and MSN spit back data to us.

PPC 113

PPC Sherman Oaks Advertising Yahoo 113

socalTECH

NOVEMBER 13, 2008

The firm said the new show and site features video conversations between several popular "mommy bloggers". The show is coming out of the gate with Yahoo! The firm's site currently features advertising from Target alongside its videos. READ MORE>>

Yahoo 100

Yahoo Blogging Entertainment Sites 100

socalTECH

JANUARY 7, 2015

This is the brainchild of eBay, and specifically eBay''s Classifieds group, which runs classified sites around the world. We have about sixteen sites around the world that operate under different brand names and with different goals. All of those are desktop-based sites, although we also have mobile experiences and mobile apps.

San Diego 100

San Diego Mobile Marketing Sites 100

socalTECH

JANUARY 15, 2009

Our startup interview this morning is with Josh Stomel , founder of ResumeBucket (www.resumebucket.com), a new web site that is focused on helping people share their resumes with the world. Stomel--who is bootstrapping the startup from his recruiting firm, NeoHire--explained the site to us. What's the idea behind the site?

Startup 140

Startup Yahoo Sites Oversee.net 140

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

socalTECH

AUGUST 3, 2012

And, how do programs like YouTube's recent push to help fund original content channels on the site helping? We have our own site, IBNSports.com, and we also work with partners schools to create a presence on the network. It's a combination of sponsorship, advertising, and for some of our partners, fee for that content.

Content 212

Content Google Southern California Orange County 212

socalTECH

OCTOBER 4, 2012

We teach people how to make web series and video for the web, and specifically for sites like YouTube, and independent networks like Flip and Dailymotion. We teach through video tutorials, with courses around specific sites, like how to make content for FunnyorDie, taught by one of the staff writers from FunnyOrDie.

Web 187

Web Content Startup Education 187

SoCal CTO

MAY 15, 2009

Individuals use social networking sites such as LinkedIn and Plaxo as career-advancing tools, even more useful in a down economy. Social networking sites and microblogs are used not only to build company brands, but to foster productivity; social media tools help build communities around the question, "What are you working on?"

Social Network 150

Social Network Networking Yammer CTO Hire 150

socalTECH

MARCH 29, 2010

The firm's CEO and founder, Jeff Green , was a co-founder of AdECN, the Internet advertising exchange acquired in 2007 by Microsoft. Jeff Green: To fully understand what we're up to, you need to understand the evolution of online advertising. AdECN was a system that basically was trying to be the New York Stock Exchange of advertising.

Advertising 157

Advertising Startup Media Marketing 157

socalTECH

FEBRUARY 7, 2012

We had to figure out what would help the other 90 percent build better and more interesting sites. We noticed that many of those sites were not pre-populating the site with content, were not drawing from external channels, and were not starting conversations on Twitter, Facebook, and elsewhere. We have some great mentors now.

Startup 242

Startup CTO Coach Blogging Social Media 242

socalTECH

JUNE 16, 2009

It enables them to allow advertisers to run campaigns through affiliates, where you can drive calls and not just clicks. The way it works today, is a web site might have an affiliate link, people looking for a mortgage or refi will input their info, and hit submit. There is 300 billion or so spent on advertising in the U.S.,

Advertising 113

Advertising Networking Santa Barbara Startup 113

socalTECH

APRIL 14, 2011

Early on, we realized that because Twitter was having issues keeping the site live and up, we needed to solve that for our users in order to build our business. I've always felt that financial vertical is the one vertical--with Yahoo Finance, Bloomberg, Reuters, and First Data--where Twitter should be involved in. READ MORE>>.

Ideas 248

Ideas Web Startup Content 248

Both Sides of the Table

JULY 1, 2010

Rumored to have turned down acquisition offers from Yahoo and Facebook. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it. -A location based service which incorporates social and gaming elements. Competitors: Gowalla.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Startup Professionals Musings

APRIL 17, 2019

Facebook is indeed the largest growth site on the web, with well over two billion user accounts, all free. Yet it took almost six years to become profitable, with revenue only from advertising. But some of you will surely say “What about Facebook and Snapchat, who focused on growth first and are clearly successful?”

Snapchat 74

Snapchat Startup Course Yahoo 74

Tech Zulu Event

JULY 15, 2013

Industry-specific networking site Kaleio , has partnered with Indeed.com to include both national and international job listings within the Kaleio Marketplace in a move that is expected to make it a one-stop professional networking and business tool for students and the non-executive workforce. Marketing & Advertising.

Yahoo 100

Yahoo Platform Social Network Tool 100

Tech Zulu Event

MAY 21, 2012

We’ll discuss how content studios are monetizing this content via advertising, sponsorship, show integration and more. Adam runs u look haute fashion and beauty channel and editorial site. Advertisers include Target, Kraft, Huggies, Hyundia, and more. Tickets are still available and can be purchased HERE.

Content 80

Content Silver Lake Electronic Arts THQ 80

Both Sides of the Table

OCTOBER 4, 2009

If you spent time at a site you might not be aware but they’ve possibly dropped a cookie on your computer and use pixel tracking to follow you around the web. If I didn’t get you to buy when you came to my site I know you were at least interested.

Sales 319

Sales Startup Platform Tips 319

Tech Zulu Event

NOVEMBER 6, 2013

Unlike typical review sites, our platform does not use star ratings or long reviews. If you search for pizza on a site like Yelp , you will see a list of places that are between 3.5 You would have to spend anywhere from 15 – 60 minutes to review all three places on a site like Yelp or TripAdvisor. What is myfab5?

Software Review 79

Software Review Technical Review Writing Startup 79

socalTECH

SEPTEMBER 17, 2008

We pull your Yahoo, business accounts, Gmail, and other accounts and pull them into Orgoo. There's a lot of big guys in this business --Google, Yahoo, etc.--how People are on GTalk, Yahoo, AOL--and to keep up with them all you need an interoperable solution. What's the business model behind the site? how do you compete?

Email 113

Email Yahoo Startup Google 113

socalTECH

NOVEMBER 12, 2008

Matthew Graczyk is founder of angel-backed Zubican (www.zubican.com)--saw a problem, which was the difficulty of finding suppliers for products for businesses--and decided to solve the problem, with a site specifically targeted at helping B2B buyers and sellers connect. What's the Z-Score you have on your site?

SEO 100

SEO Advertising Gogii Tech Coast Angels 100

Startup Professionals Musings

DECEMBER 13, 2013

Facebook is indeed the largest growth site on the web, with more than a billion user accounts, all free. Yet it took almost six years to become profitable, with revenue only from advertising. But some of you will surely say “What about Facebook and Twitter, who focused on growth first and are clearly successful?” So let’s take a look.

Startup 96

Startup Course Yahoo Funding 96

Startup Professionals Musings

APRIL 15, 2017

Facebook is indeed the largest growth site on the web, with more than two billion user accounts, all free. Yet it took almost six years to become profitable, with revenue only from advertising. But some of you will surely say “What about Facebook and Snapchat, who focused on growth first and are clearly successful?”

Snapchat 55

Snapchat Startup Course Yahoo 55

Both Sides of the Table

APRIL 15, 2010

billion to Yahoo! Overture never built the destination site to monetize from. So when Google started pushing AdSense (ads for affiliate or 3rd party sites) they had a HUGE cost advantage. I think the best solution for the social networking era is “in-stream&# advertising. Because GoTo.com was his idea.

Venture Capital 271

Venture Capital Capital Google Platform 271

Jason Nazar

AUGUST 15, 2013

Other than paying for traffic with advertising, there are only so many ways to get people to show up at your door. make sure your site is optimized for search engine traffic: 1.) Increase the production of your content.It’s a simple formula, go to Google and type in this query site:“ name of your site.com ”.The Search Engines.

Web 61

Web Social Media Content Sites 61

Startup Professionals Musings

AUGUST 18, 2011

Facebook is indeed the largest growth site on the web, with more than 750 million user accounts, all free. It actually is still only marginally profitable, with revenue only from advertising. But some of you will surely say “What about Facebook and Twitter, who focused on growth first and are clearly successful?” So let’s take a look.

Startup 97

Startup Course Yahoo Invest 97

Startup Professionals Musings

JULY 21, 2010

Facebook is indeed the largest growth site on the web, with about 400 million user accounts, all free. It actually is still only marginally profitable, with revenue only from advertising. But some of you will surely say “What about Facebook and Twitter, who focused on growth first and are clearly successful?” So let’s take a look.

Startup 91

Startup Course Invest Yahoo 91