Both Sides of the Table

JULY 1, 2010

The consumer product they’ve created is called TrueCar. A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data. Company plans to use the capital to build out sales and marketing and r&d. . And it carries no inventory. Kontagent. -A

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Both Sides of the Table

MARCH 12, 2013

He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television. Greg was the CMO at HauteLook from the early days all the way through growing the business to 12 million registered users and far in excess of $200 million in annual sales. ” I always felt the same.

Venture Capital 360

Venture Capital GRP Partners Startup Invest 360

Both Sides of the Table

FEBRUARY 15, 2011

Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. Every developer, biz dev person, marketeer or sales rep on your team will be surrounded by scores of companies calling them like Sirens to switch teams.

Venture Capital 313

Venture Capital Southern California Google Startup 313