socalTECH

APRIL 5, 2011

Santa Monica-based TrueCar , the online car pricing site headed by Scott Painter, has scored a new, equity investment and partnership with direct marketing firm Guthy-Renker , the firm announced today. Financial terms of the investment were not disclosed. READ MORE>>.

Truecar 232

Truecar Invest Edmunds Santa Monica 232

socalTECH

JANUARY 16, 2012

Santa Monica-based TrueCar , the online auto buying site led by Scott Painter, said Monday that it is addressing compliance issues and concerns with its service with a change to its billing model. TrueCar said Virginia has been okay with flat fee billing since January of 2001. READ MORE>>.

Truecar 185

Truecar Santa Monica Advertising Sales 185

Both Sides of the Table

JULY 1, 2010

The consumer product they’ve created is called TrueCar. Company plans to use the capital to build out sales and marketing and r&d. -a Spread through word-of-mouth as the company has no sales team, all engineers. And it carries no inventory. Offers virality optimization tools and A/B testing inside Facebook.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Both Sides of the Table

MARCH 12, 2013

He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television. Greg was the CMO at HauteLook from the early days all the way through growing the business to 12 million registered users and far in excess of $200 million in annual sales. ” I always felt the same.

Venture Capital 360

Venture Capital GRP Partners Startup Invest 360

socalTECH

AUGUST 4, 2011

Jeff Zwelling is the co-founder of Convertro (www.convertro.com), a Los Angeles company focused on helping companies track how their marketing efforts are leading to sales conversions. Locally, those are companies like LegalZoom, GameFly, TrueCar, and ShoeDazzle. What kind of customers are using the tool?

Startup 210

Startup Marketing Customer Custom 210

Both Sides of the Table

FEBRUARY 15, 2011

Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. Every developer, biz dev person, marketeer or sales rep on your team will be surrounded by scores of companies calling them like Sirens to switch teams.

Venture Capital 313

Venture Capital Southern California Google Startup 313