Advertising Sales Truecar Writing 
socalTECH
AUGUST 4, 2011
Jeff Zwelling is the co-founder of Convertro (www.convertro.com), a Los Angeles company focused on helping companies track how their marketing efforts are leading to sales conversions. Locally, those are companies like LegalZoom, GameFly, TrueCar, and ShoeDazzle. What kind of customers are using the tool?
Both Sides of the Table
FEBRUARY 15, 2011
Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. That’s convenience when your VC is hoping to write the next $20 million check. Scott Painter , founder of CarsDirect has created TrueCar (backed by GRP Partners).
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