socalTECH

NOVEMBER 7, 2011

The other thing that struck me, is because it is only men, they tend to write with lots of testosterone. Their writing style, even for a mainstream publication, is they write with lots of testosterone. They write about the transmission, the brakes, and the suspension, and that creeps into all of their evaluations of cars.

Truecar 204

Truecar Writing Edmunds Sites 204

socalTECH

AUGUST 4, 2011

Jeff Zwelling is the co-founder of Convertro (www.convertro.com), a Los Angeles company focused on helping companies track how their marketing efforts are leading to sales conversions. Locally, those are companies like LegalZoom, GameFly, TrueCar, and ShoeDazzle. What kind of customers are using the tool?

Startup 210

Startup Marketing Customer Custom 210

Both Sides of the Table

FEBRUARY 15, 2011

That’s convenience when your VC is hoping to write the next $20 million check. Look beyond California and you have group purchasing (GroupOn in Chicago, LivingSocial in Washington DC), private sales (Gilt Groupe in NY, HauteLook in LA), artisan marketplaces (Etsy in NY), eCommerce (Amazon in Seattle) and on and on.

Venture Capital 313

Venture Capital Southern California Google Startup 313