socalTECH

JUNE 8, 2011

In the meantime, Groupon came along, and our media customers started to lose advertising. We learned that Groupon was taking their advertisers. Jimmy Hendricks: We make a percentage of every sale. We also mail checks to the advertisers every day, to make sure people get paid. That's where Deal Current was born.

Platform 263

Platform Training Software Review Advertising 263

socalTECH

JANUARY 8, 2020

We've had event companies, and clubs, and web businesses, all vertically focused on either passions or really exciting subjects like knowledge management, sales, field force automation, and home office computing, small business, bedtime reading. That, of course, is what you're selling to your advertisers. Thanks, and good luck!

Media 150

Media Report Advertising Content 150

SoCal CTO

MARCH 18, 2010

Vince: I’m an author, speaker and management consultant with a special expertise in online media sales. I started out as screenwriter, went into local television, ran ad sales in the west for AOL and joined Facebook in the companies very early days. Vince: In addition to my management writing I’ve interview many CEOs and innovators.

Startup 225

Startup Los Angeles Social Network Twiistup 225

InfoChachkie

JANUARY 4, 2016

It was a decade ago that I led the sale of Expertcity (creator of GoToMeeting) to Citrix. During the early 2000’s, my team grew the company to one of the largest SaaS businesses of its day, with sales of $70 million. I was writing them multi-seven figure checks each month, because they were generating tens of thousands of customers.

SaaS 100

SaaS Yahoo Advertising Custom 100

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. For businesses like this, finding new ways to drive more of these high-value inbound sales calls is key.

Marketing 209

Marketing Advertising Paid Search Startup 209

Both Sides of the Table

JUNE 12, 2010

We both felt that the critical reasoning skills and writing skills were critical to our career development. Private, flash sales site focused on apparel goods (women, men and children). Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date. Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

Startup Professionals Musings

OCTOBER 16, 2020

In reality, the opportunities are greater for starting with a micro-business , ideally from your special expertise or passion, with fewer than five employees, and just enough sales to comfortably support you and your team. Define your “ secret sauce ” or intellectual property, and advertise it as well as protect it.

Custom 125

Custom Customer Tool Writing 125

InfoChachkie

JUNE 16, 2016

marketing, finance, sales, etc.). Comm 138 Advertising Literacy. Contrary to conventional wisdom, success as a millennial entrepreneur does not require that you become proficient in writing commercial-quality software code. Writing / English / Public Speaking. Writ 105PS Writing for Public Speaking.

Entrepreneur 100

Entrepreneur Class Course Writing 100

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Campaign setup and ad copy writing.

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

OCTOBER 29, 2018

Yet, throughout the decades, common advertising copy has been a description of product features and benefits, with a nod to what it will do to enrich the customer’s life. Try to close on a sale transaction too early. Nobody wants to listen to someone drone on about how great they are.

Marketing 91

Marketing Examples Startup Custom 91

socalTECH

OCTOBER 4, 2012

We also talk about creating things specifically for the web, how to distribute on the web, and how to build a revenue stream aside from advertising revenue. An example is Melissa Rundle, who was been writing for the industry doing FunnyOrDie type comedies. He's been working Hollywood, too, and is a real Cinderella story.

Web 187

Web Content Startup Education 187

Startup Professionals Musings

SEPTEMBER 15, 2013

Writing specialists. Whether you are in manufacturing or software, you need experienced writers who can document your latest technology, write patents, and efficiently manage the multitude of data formats required by printing companies and advertisers. Information specialists. We are becoming a society of entrepreneurs.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

Both Sides of the Table

DECEMBER 27, 2011

I find it amusing when a journalist writes an article about a prominent startup (either privately held or preparing for an IPO) and decries that, “They’re not even profitable!” The most obvious way to explain this is with sales people. “COGS” represents the amount that each sale costs you.

Startup 418

Startup Venture Capital Sales Technical Review 418

Both Sides of the Table

APRIL 11, 2011

We talked about a lot of great stuff in the video including how to do sales calls and a how a new “culture of writing&# is emerging as a critical skill set in business today. It is absolutely MVP of advertising. His words, “we find things on Sunday morning that will be on the Today show on Tuesday morning.&#

Buzzfeed 354

Buzzfeed Content Tips Blogging 354

Both Sides of the Table

JANUARY 17, 2011

So I thought I’d write a post about how I drive my personal creativity. (A The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. When I write a blog post I often see the words before I write them. These are all creative processes.

Writing 356

Writing Startup Ideas Summary 356

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. John Wanamaker.

Custom 164

Custom Customer Advertising SEM 164

socalTECH

DECEMBER 11, 2018

Right now, when people are communicating using Facebook, Snapchat, Twitter, and others, those businesses are principally using display advertising and sponsored listings to monetize those users. It's almost like native advertising, which recognizes an article mention is a hotel and turning it into a link. What does that look like?

San Diego 159

San Diego Social Media Commerce Snapchat 159

Startup Professionals Musings

OCTOBER 3, 2010

Search engine marketing is simply buying advertising for your business from Google or another search engine company. With SEM, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Campaign setup and ad copy writing.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

socalTECH

OCTOBER 23, 2013

The ones who are doing it feverishly are a small niche of people, which really is all of the grocery bloggers today, who figure out what is on sale, what coupons are also available, and stack those coupons on top of those sales. The cover several regions, figuring out what''s on sale, what coupons there are, and match them up.

Mobile 140

Mobile Sales Startup Sites 140

Both Sides of the Table

MARCH 30, 2010

As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing. it provides complete transparency in how much advertisers are paying, how much Burstly takes and what your revenue is. I’ll explain in detail below. it has built in iPad support from Day 1.

Mobile 282

Mobile Invest Company Companies 282

InfoChachkie

JUNE 11, 2012

Bill Gates – “The best way to prepare [to be a programmer] is to write programs, and to study great programs that other people have written. However, his first-hand knowledge of how to write, test and commercialize code facilitated his ability to lead Microsoft from startup to world dominance.

Tips 279

Tips Startup Education Entrepreneur 279

Both Sides of the Table

MARCH 1, 2011

I appreciate the write-up and your continued support of this blog. Around 2003, Quigo was doing tens of millions of dollars in revenue with two main products: a ready-to-use, search engine marketing solution for advertisers called FeedPoint and a contextual advertising platform for publishers called AdSonar. Thank you, John.

Google 302

Google Startup Advertising Acquisition 302

socalTECH

OCTOBER 30, 2008

to the business of script writing, and is looking to combine a free online tool for writing scripts with matching those scripts with content producers. There are also others who are doing advertisements with short video. Using this content model, we've made two sales. What's Scripped?

Content 138

Content Writing Software Review Hollywood 138

Both Sides of the Table

JANUARY 14, 2014

All the data actually suggests with the growth of mobile, inbound sales calls will double from 30 billion to 60 billion in 3 years (source: Kelsey). Only naive people believe that but for inexperienced entrepreneurs you can be fooled into the narrative by the press who sometimes write stories without the actual data. PHONE CALLS.

Email 339

Email SaaS Venture Capital Google 339

Startup Professionals Musings

AUGUST 16, 2012

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. They are free to write about neighborhood events, charities, schools, and local causes. This is not just a fad.

Entrepreneur 96

Entrepreneur News Sites RSS 96

Startup Professionals Musings

FEBRUARY 21, 2011

Writing specialists. Whether you are in manufacturing or software, you need experienced writers who can document your latest technology, write patents, and efficiently manage the multitude of data formats required by printing companies and advertisers. Information specialists. We are becoming a society of entrepreneurs.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89

Tech Zulu Event

NOVEMBER 6, 2013

On myfab5, people rank their favorite places instead of giving them star ratings and write bite-sized reviews instead of writing long reviews. When talking to review site users, we found the top two reasons people don’t write reviews is because it takes too long and it is confusing. What’s your business model?

Software Review 79

Software Review Technical Review Writing Startup 79

SoCal CTO

OCTOBER 14, 2009

Cliff Allen is someone I've known for quite a few years and he's a go to person for me when I'm thinking about issues around marketing, sales, technology, startups and networking. I moved into writing software to analyze audience data, and wrote a lot of computer graphics software. I've been following both of your blogs for a while.

Los Angeles 150

Los Angeles Networking Marketing Startup 150

socalTECH

FEBRUARY 15, 2019

Basically, once a sale is made, that client gets links to profiles on HeyTutor, and based on their preferences it might provide tutors within in 50-mile radius, a 20-mile radius, and the tutors who match up with those preferences will be notified through SMS, email, and our apps. The second part, is our matching technology.

Startup 113

Startup Venture Capital Beverly Hills Acquisition 113

Both Sides of the Table

SEPTEMBER 17, 2013

The benefit of networks is that you can hand curate the videos that run in the network providing higher-quality, better control and more brand-safe content for advertisers. To produce content that people want to watch takes unique skills: Writing. This helps get CPM rates higher – even within YouTube. Set design. Post-Production.

Company 339

Company Companies Technical Review Content 339

Both Sides of the Table

FEBRUARY 7, 2010

There’s one attribute (coming soon) that I need to have in order to write a check but I don’t believe is vital for success. I’ll publish the final post in this series this week and then move on to my next series – sales & marketing. I’ll be covering my PUCCKA sales methodology.

Entrepreneur 267

Entrepreneur Startup SaaS San Diego 267

Both Sides of the Table

FEBRUARY 15, 2011

Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. That’s convenience when your VC is hoping to write the next $20 million check. In our regions? Fuggetaboutit – show me the money ! Hit some bumps in the road?

Venture Capital 313

Venture Capital Southern California Google Startup 313

Startup Professionals Musings

MAY 18, 2011

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. They are free to write about neighborhood events, charities, schools, and local causes. This is not just a fad.

Startup 94

Startup News Sites RSS 94

Both Sides of the Table

SEPTEMBER 15, 2013

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. I agree with YouTube (that they provide more (hosting, ad sales, etc.)

Networking 366

Networking Media Content Custom 366

Tech Zulu Event

OCTOBER 31, 2011

Shani Higgins joined Technorati in 2007 to lead strategy and day to day operations for the company¹s advertising sales, business development and the Technorati Media advertising network. Jim Farley is Ford Motor Company’s group vice president, global marketing, sales and service. Thanks to our Sponsors!

Los Angeles 75

Los Angeles Angel Social Media Media 75

socalTECH

OCTOBER 10, 2008

We give you a number, that you can then write on a label or put on the device, or in the case of something like sporting equipment you can write directly on the object. Why not just write your phone number or information on an item? You don't have to write a novel--an address is much longer than our two to three digit code.

Santa Barbara 100

Santa Barbara Startup Writing Ideas 100