socalTECH

APRIL 5, 2011

Santa Monica-based TrueCar , the online car pricing site headed by Scott Painter, has scored a new, equity investment and partnership with direct marketing firm Guthy-Renker , the firm announced today. Financial terms of the investment were not disclosed. READ MORE>>.

Truecar 232

Truecar Invest Edmunds Santa Monica 232

Both Sides of the Table

JULY 1, 2010

The consumer product they’ve created is called TrueCar. Company plans to use the capital to build out sales and marketing and r&d. -a led by Altos Ventures and Maverick Capital, with Larry Braitman. Current round: $7.0mm Series-B led by MK Capital, withClearstone Venture Partners and Shasta Ventures.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Both Sides of the Table

MARCH 12, 2013

He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television. Greg was the CMO at HauteLook from the early days all the way through growing the business to 12 million registered users and far in excess of $200 million in annual sales. ” I always felt the same.

Venture Capital 360

Venture Capital GRP Partners Startup Invest 360

socalTECH

AUGUST 4, 2011

Jeff Zwelling is the co-founder of Convertro (www.convertro.com), a Los Angeles company focused on helping companies track how their marketing efforts are leading to sales conversions. Locally, those are companies like LegalZoom, GameFly, TrueCar, and ShoeDazzle. All five of my companies have returned a lot of capital.

Startup 210

Startup Marketing Customer Custom 210

Both Sides of the Table

FEBRUARY 15, 2011

Last year I was on Sand Hill Road in Silicon Valley meeting with one of the most prominent venture capital firms in the country. If you are talented, of course, you can get funded in any region with enough venture capital and obviously in markets outside of the Valley it is easier to get noticed and get access.

Venture Capital 313

Venture Capital Southern California Google Startup 313