socalTECH

JANUARY 24, 2012

Santa Monica-based GraphEffect , the venture-backed developer of social marketing software, said today that it has hired both a Sales and Marketing VP. The firm said it has appointed David Pollet as Vice President of Sales, and named Jennifer Cooley as Vice President of Marketing and Business Development. READ MORE>>.

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Sales Marketing Santa Monica Media 213

socalTECH

MARCH 23, 2010

Santa Barbara-based RingRevenue , the pay-per-call advertising firm headed by Jason Spievak, announced today that it has named Monty Hudson as the firm's Executive Vice President of Sales. Hudson joins the firm from AudienceScience, where he was VP of Sales and Media. READ MORE>>.

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Sales GRP Partners Santa Barbara Advertising 133

socalTECH

SEPTEMBER 1, 2015

Venice, California-based anonymous messaging app developer Whisper said Tuesday that it has named Shelby Huston Haro as the company's Vice President of Sales. Whisper is venture backed by Sequoia Capital, Lightspeed Venture Partners, CAA Ventures, Tencent, Shasta Ventures, Thrive Capital, and others.

Sales 100

Sales Fandango Venice Entertainment 100

socalTECH

MAY 19, 2021

Los Angeles-based VideoAmp, a developer of software used to manage advertising across linear TV, streaming and digital media, says it has raised $50M in a debt financing. The funding came from Capital IP. The company said the new funding will gotwards hiring executives, and to expand its sales, client success, and engineering teams.

IP 113

IP Advertising Media Los Angeles 113

socalTECH

SEPTEMBER 30, 2010

Woodland Hills-based ReachLocal , which provides online marketing products for small- and medium-sized businesses, reported today that it has named Jeff Hagins as Chief Technology Officer, and promoted Steven Power, former Australia CEO, to Executive Vice President of Global Sales Operations. Edwards, and Lockheed Martin. and also at PMP.

ReachLocal 154

ReachLocal Woodland Hills Sales Chief Technology Officer 154

Both Sides of the Table

JUNE 12, 2010

We had a special edition of This Week in Venture Capital this week shooting out of the Next New Networks offices in New York. Our guest was Mo Koyfman of Spark Capital. The Spark Capital website (it’s one of my favorites). Current round: $10mm in Series B by Norwest (lead), Storm Ventures and Adams Capital. Other Deals.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

socalTECH

MAY 19, 2021

Los Angeles-based VideoAmp, a developer of software used to manage advertising across linear TV, streaming and digital media, says it has raised $50M in a debt financing. The funding came from Capital IP. The company said the new funding will gotwards hiring executives, and to expand its sales, client success, and engineering teams.

IP 100

IP Advertising Media Los Angeles 100

Both Sides of the Table

OCTOBER 4, 2009

Most start-up entrepreneurs have little or no sales experience. But through nearly a decade of startups I learned that sales comes down to three essential elements: 1. I first heard this term from the guys at First Round Capital. The real test of sales and the topic of my post is “why buy now.” I know I didn’t.

Sales 319

Sales Startup Platform Tips 319

socalTECH

NOVEMBER 4, 2009

San Diego-based Brickfish , a developer of social media and networking software being used by brands, reported today that it has hired on a Paul Botto, most recently Head of Analytics for the North American Sales Organization at Google, as its Vice President of Sales. Brickfish is venture backed by DCM, Draper Richards L.P.,

Google 140

Google Sales Social Media Draper 140

socalTECH

SEPTEMBER 5, 2014

Los Angeles-based advertising technolog provider GumGum said this week that it has appointed a new, Chief Revenue Officer, as the company continues to build out its management team. GumGum is venture backed by NEA, Upfront Ventures, First Round Capital and Crosscut Ventures, and is led by Ophir Tanz. READ MORE>>.

Advertising 147

Advertising Sales Los Angeles Organization 147

socalTECH

JULY 30, 2018

Los Angeles-based digital marketing company Social Reality (SRAX) announced this morning that it is selling its healthcare and pharmaceutical digital advertising product line, SRAXmd, to private equity firm Halyard Capital. According to SRAX, it will receive up to $52.5M for SRAXmd, including $33.5M

Advertising 100

Advertising Class Equity Los Angeles 100

socalTECH

NOVEMBER 8, 2017

Santa Barbara-based TrackStreet , a developer of software to help manufacturers monitor their channel and e-commerce sites--and in particular, minimum-advertising-price (MAP) policies--has raised $2M in seed funding, the company said Wednesday. READ MORE>>.

Commerce 124

Commerce Artificial Inteligence Seed Funding Santa Barbara 124

socalTECH

JUNE 17, 2014

Los Angeles-based Revee , a developer of content analytics software used to help publishers understand their page yield on advertising, has raised $1M in a seed funding round. revee venture capital seed content analytics publishing publisher advertising' Source of that seed funding was not announced. READ MORE>>.

Tool 164

Tool Seed Funding Advertising Venture Capital 164

socalTECH

JULY 19, 2019

ZEFR will continue to focus on its other business, in context-sensitive advertising for YouTube, and will have around 150 employees left in that business unit. Venture Partners, MK Capital, Shasta Ventures, First Round Capital and Richmond Park Partners. ZEFR is backed by IVP, U.S.

Fandango 127

Fandango Content Los Angeles Startup 127

socalTECH

APRIL 23, 2013

The funding was led by FTV Capital, and also included Elevation Partners and others. MarketShare develops technology used to help with understanding the payoff of investments across a company''s marketing and sales effort, including TV, print, display, search, video, social media, website, PR, and other efforts. READ MORE>>.

Social Media 164

Social Media Sales Advertising Los Angeles 164

socalTECH

SEPTEMBER 22, 2014

Irvine-based Adaptive Medias , the provider of programmatic advertising technology, said this morning that it has raised $5.2M Adative Medias said it will use the funding for sales and marketing, as well as general corporate purposes. adaptive medias programmatic advertising adtm venture capital private placement pipe'

Media 138

Media Advertising Venture Capital Los Angeles 138

socalTECH

MAY 12, 2014

Online advertising technology provider Adform announced today that it has raised $5.5M In particular, Adform said the finacning will go to bolster sales efforts out of its Los Angeles and New York City offices. In particular, Adform said the finacning will go to bolster sales efforts out of its Los Angeles and New York City offices.

Advertising 147

Advertising Los Angeles Platform Sales 147

socalTECH

OCTOBER 22, 2021

The funding included The Spruce House Partnership, D1 Capital Partners, Tiger Global, EPIQ Capital Group and Ankona Capital Partners. VideoAmp said the funds will go to accelerate rollout and adoption of its platform, and also to scale its enterprise sales, engineering, data science and client success teams.

Media 113

Media Software Development Los Angeles Platform 113

socalTECH

JULY 21, 2011

The round was led by Bullpen Capital, and also included Floodgate, Mack Capital, Tomorrow Ventures, 500 Startups, and Western Tech. PixelFish said the funding will go towards sales, marketing, and technology. The firm is headed by John McIntyre.

Torrance 213

Torrance Advertising Content Sales 213

socalTECH

JULY 22, 2020

According to the company, the round--a Seed-2 funding--was led by Okapi Capital, and also included The Cove Fund, Early Light Ventures, SaaS Venture Capital, and Stage Venture Partners and Brad Perry (co-founder of Dealer Socket), along with others. in a funding round. The founder and CEO of TrackStreet is Andrew Schydlowsky.

Artificial Inteligence 124

Artificial Inteligence Santa Barbara SaaS Venture Capital 124

Startup Professionals Musings

DECEMBER 7, 2022

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Ask every employee to focus on sales. Openly reward employees who make the extra effort, champion cost-cutting issues, and enhance the sales process. Increase the pipeline and the conversion rate.

Startup 134

Startup Search Engine Optimization Social Media Metrics 134

socalTECH

SEPTEMBER 25, 2015

Santa Monica-based VideoAmp , a developer of programmatic video advertising software, said Friday that it has opened up offices in New York, Chicago, and Detroit, and also has hired a new VP to head up its eastern region sales. VideoAmp also said it and expanding its current office in San Francisco. READ MORE>>.

Anthem 100

Anthem Santa Monica Sales Equity 100

socalTECH

FEBRUARY 27, 2013

Selectable Media , a digital advertising firm which lets users unlock digital content in exchange for interacting with brand advertising, said today that it has expanded to Los Angeles, as part of a growth in its footprint. The expansion came alongside the opening of a new office in Chicago. READ MORE>>.

Media 164

Media Avalon San Diego Advertising 164

Tech.Co

MARCH 25, 2022

Another reason could be a steep drop in sales growth rate since the start of the pandemic, when many people suddenly became interested in getting groceries dropped off at their door. — Fat Tail Capital (@FatTailCapital) March 25, 2022. Instacart Explores Advertising.

Advertising 116

Advertising Tool .Net Google 116

Berkonomics

JULY 18, 2019

Or we do so with brilliant research and development, highly trained sales forces, large advertising campaigns, or secret processes. Using your scarce capital and other resources. [Email readers, continue here…] Sometimes we protect our core with effective branding and marketing.

Patents 120

Patents Resource Training Advertising 120

socalTECH

SEPTEMBER 24, 2012

Los Angeles-based SteelHouse , a promising ad technology company backed by Qualcomm Ventures, Daher Capital, Baroda Ventures, Greycroft Partners, and Rincon Venture Partners, has rolled out a new advertising technology today. Pricing on the new product was not announced.

Technology 145

Technology Advertising Commerce Pricing 145

socalTECH

FEBRUARY 4, 2011

The round came from CrossCut Ventures, Rincon Venture Partners, Founder Collective, Baroda Ventures, Lerer Ventures, Thrive Capital, and angel investors Matt Coffin and Stephano Kim. GraphEffect provides a social advertising platform which helps advertisers gain Facebook fans and Likes.

Marketing 189

Marketing Santa Monica Social Media Advertising 189

socalTECH

NOVEMBER 30, 2012

Los Angeles-based Trigon Digital , the provider of digital advertising anf other services to both the traditional and online radio market, is powering a number of features of the new, free music streaming service from Microsoft, Xbox Music , the company said this week. Financial details of the deal were not disclosed. READ MORE>>.

Services 159

Services Ticketmaster Advertising Los Angeles 159

Startup Professionals Musings

AUGUST 21, 2021

In my experience, here are some of the key elements of that “second-stage” of entrepreneurship: Move from small investors to major venture capital. Switch your focus from product development to sales. Isolate marketing from sales for maximum customer focus. They will then line up with you, per Yvon Chouinard and Patagonia.

Startup 151

Startup Course Sales Entrepreneur 151

socalTECH

MAY 5, 2015

San Diego-based software developer Tealium , which develops software used to manage enterprise "tags", those snippets of codes used for tracking advertising, marketing, analytics, and other efforts, said today that it had 100% growth in the first quarter of 2015. in funding from Georgian Partners, Bain Capital Ventures, and others.

Report 100

Report San Diego Advertising Software Development 100

socalTECH

NOVEMBER 23, 2012

RingCon said the new funding will go towards aggressively expanding sales, marketing, and software development. RingRevenue said that in 2012, advertisers have generated more than $200M worth of sales using its technology. RingRevenue is headed by Jason Spievak. READ MORE>>.

Marketing 174

Marketing GRP Partners Santa Barbara Advertising 174

socalTECH

APRIL 5, 2011

TrueCar said that Guthy-Renker will play an "integral role" in shaping the firm's brand visibility, through TV, print, radio, and other advertising channels. TrueCar specifically said it is looking to "move beyond" sites such as Kelly Blue Book and Edmunds with its data, which is derived from actual car sales. READ MORE>>.

Truecar 232

Truecar Invest Edmunds Santa Monica 232

Both Sides of the Table

JANUARY 6, 2014

When you first start your company and raise initial venture capital your board probably consists of 1-3 founders and 1-2 VCs. If you work at a company that has raised $20 million in capital or more this is the likely situation unless you had overnight and meteoric growth that gave you the power to hold on to a board majority.

Startup 325

Startup Sales Technical Review Software Review 325

socalTECH

NOVEMBER 5, 2014

The startup, which is led by Robert Flynn, said it will use the funding to launch new sites and grow its advertising sales. aggregage venture capital newsletter software automated content analysis aggregation publishing news blog angel tech coast angels' READ MORE>>.

Tech Coast Angels 113

Tech Coast Angels El Segundo Newsletter Blogging 113

socalTECH

DECEMBER 16, 2009

The company said the new funding will go toward sales and marketing of its service. Ace Metrix provides panel-based analytics for television advertising, measuring effectiveness of advertising creative for companies. Tags: metrix venture capital television analytics advertising. READ MORE>>.

Palomar 133

Palomar Advertising Venture Capital Los Angeles 133

socalTECH

NOVEMBER 1, 2010

In further details on the FAN deal, Addante also said that it has not acquired the advertising sales team at FAN, saying that it "is not, and will not be, an ad network." Tags: rubicon project news audience network merger acquisition venture capital advertising. READ MORE>>.

Networking 147

Networking Clearstone Santa Monica News 147

socalTECH

NOVEMBER 3, 2009

Woodland Hills-based FatTail , a developer of software for managing online advertising for web publishers, announced today that it has launched a new, self-serve display ad selling system called PageGage Direct. The firm's prior products were used by major online publishers and their sales teams to quote and book more traditional, direct ads.

Woodland Hills 140

Woodland Hills SaaS Advertising Web 140