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TrueCar Gets Investment from Guthy-Renker

socalTECH

Santa Monica-based TrueCar , the online car pricing site headed by Scott Painter, has scored a new, equity investment and partnership with direct marketing firm Guthy-Renker , the firm announced today. Financial terms of the investment were not disclosed. READ MORE>>.

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

The consumer product they’ve created is called TrueCar. Company plans to use the capital to build out sales and marketing and r&d. -a led by Altos Ventures and Maverick Capital, with Larry Braitman. Current round: $7.0mm Series-B led by MK Capital, withClearstone Venture Partners and Shasta Ventures.

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Announcing The Socaltech 50: Southern California's Up-and-Comers

socalTECH

James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising). Jerry Jao , Retention Science (Los Angeles, analytics/advertising). Jason Lehmbeck , Datapop (Los Angeles, advertising).

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Bolstering the Partner Ranks at GRP

Both Sides of the Table

He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television. We both wanted to put energy into GRP’s platform of services that provide more value to our investments than merely capital. He walked me through both the logic and the math.

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Interview with Mark Suster, GRP Partners

socalTECH

We're also looking at technology in the retail sector, or which touch the retail supply chain--things like out of home advertising, software to optimize the retail supply chain, and other related areas because we know the retail sector so well. You know Zag, herein town, and more recently our new car investment, TrueCar.

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Interview with Jeff Zwelling, Convertro

socalTECH

Locally, those are companies like LegalZoom, GameFly, TrueCar, and ShoeDazzle. All five of my companies have returned a lot of capital. What kind of customers are using the tool? Jeff Zwelling: Today, we have lots of e-commerce and online subscription customers. There are lots of e-commerce companies. I haven't missed yet.

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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

Last year I was on Sand Hill Road in Silicon Valley meeting with one of the most prominent venture capital firms in the country. If you are talented, of course, you can get funded in any region with enough venture capital and obviously in markets outside of the Valley it is easier to get noticed and get access.