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Altadena-based Perfect Market , the Idealab firm which is providing tools to help publishers surface and monetize their archive content, said Monday that it has named Guy Vidra as Vice President of Business Development. Perfect Market said Vidra will lead the firm's strategic partnership and customer programs. READ MORE>>.
Last week, Altadena-based AdventureLink (www.adventurelink.com) announced that it raised a Series A funding round, for the firm's adventure travel reservation network. Their idea was to catch enough consumers to scale, but they didn't understand the cost of acquisition, of finding customers, marketing, and advertising.
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