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This Week in VC with Farb Nivi, Founder of Grockit

Both Sides of the Table

Raised angel money from Rob Lord, Reid Hoffman, Benchmark Capital and others. Founded in 2009 in Los Angeles by Michelle Crames. Current round: $8.1mm in Series C by S3 Ventures (lead), Adams Capital Mgmt, Triangle Peak Partners. Customer are primarily large media companies (publishers) and their media agencies.