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MarketCast Group Names John Batter As New CEO

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Los Angeles-based MarketCast Group , which provides market research and consumer analytics services to the media, entertainment, sports, and lifestyle industries, has named a new CEO, and shifted its current CEO to Chairman. READ MORE>>.

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MarketShare Partners Gets Investment From Elevation

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Los Angeles-based MarketShare Partners , a provider of marketing analytics software said Wednesday afternoon that it has scored an investment round from Elevation Partners. According to MarketShare Partners, Elevation made a minority equity investment in the firm. Financial terms of the funding were not disclosed. READ MORE>>.

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