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MarketCast Group Names John Batter As New CEO

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Los Angeles-based MarketCast Group , which provides market research and consumer analytics services to the media, entertainment, sports, and lifestyle industries, has named a new CEO, and shifted its current CEO to Chairman. READ MORE>>.

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MarketShare Partners Gets Investment From Elevation

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According to MarketShare Partners, Elevation made a minority equity investment in the firm. MarketShare's software is used by companies such as Charles Schwab, Electronic Arts, and Mercedes-Benz, to allocate marketing, sales, and promotional dollars between various kinds of advertising and media. READ MORE>>.

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