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Massage-on-demand company, Soothe, raises $31 million

TechCrunch LA

The massage-on-demand service Soothe seems to be rubbing investors the right way with the close of a new $31 million round of funding. The Series C round from late stage and growth capital investment firm, The Riverside Company , caps a busy first quarter for the massage service.

Demand 274
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Soothe Scores $10.6M For On Demand Massage Service

socalTECH

Los Angeles-based Soothe has raised $10.6M The funding was led by The Riverside Company. Soothe currently lets customers in the Los Angeles and a few other areas book a massage from a network of independent massage therapists. for an on-demand, massage service, the company said this week.

Demand 100
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Rustic Canyon Backs Social Shopping Site

socalTECH

Los Angeles-based venture capital firm Rustic Canyon is the lead investor in a round of funding from a social shopping site out of Y Combinator. A key part of Mertado's service is video content, whre it has syndicated content from Food Network, Fine Living, and Better TV to promote home an dkitchen products in its catalog.