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OpenX, YP Team On Display Advertising

socalTECH

Los Angeles-based online advertising technology provider OpenX and YP said this morning that the two are in a new, display advertising deal, where YP will offer up programmatic, digital display advertising based on OpenX''s technology. openx display advertising programmatic digital' READ MORE>>.

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Building A Dream Team For Mobile Advertising, with Gradient X

socalTECH

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). READ MORE>>.

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Ten Of The Top Tech Companies For Employees In LA

socalTECH

Who are the top tech companies to work for in Los Angeles? popped up consistently in an informal (and highly non-scientific poll) of a number of readers, executive recruiters, and others in the Los Angeles area, who cited growth, brand, profitability, and other factors in their suggestions to us of the top companies. The now-public.

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Interview with Evan Rifkin, Burstly

socalTECH

Earlier this week, Los Angeles-based Burstly (www.burstly.com) announced that it had raised $1.8M We're very similar to OpenX, from the standpoint of ad management tools, in that we also have built in a marketplace and also allow you to go direct to advertisers. That may seem very simple, but those tools are not there today.

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This Week in VC with Mo Koyfman of Spark Capital

Both Sides of the Table

How did they end up with such an irreverent site and what was their objective? Private, flash sales site focused on apparel goods (women, men and children). Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date. Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date.