Both Sides of the Table
JUNE 3, 2010
Pricing engine helps publishers ascertain ad inventory pricing by analyzing ad transaction data from the market/exchanges. Data reports include following sample fields: real-time suggested price for specific unit of ad inventory, ad server data, order insertion data, behavioral targeting data, conversion data, etc. MetaMarkets.
socalTECH
SEPTEMBER 19, 2008
Derrick Oien: We have a platform we develop, called ANTHEM. ANTHEM is referred to, depending on what segment you're looking at, as either a community gateway or social networking gateway. But, with Intercasting and our ANTHEM version of MySpace, it's a client integrated into the device. Intercasting is backed by $17.5M
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Both Sides of the Table
JUNE 18, 2010
An investment doesn’t guarantee your product will suddenly be on the investor’s price sheet. Current round: $5.0mm in Series A by NEA and Anthem Venture Partners. FTC is considering an investigation into Apple’s anti-competitive practices. Paul discussed his perspective having been at SAP Ventures.
socalTECH
OCTOBER 4, 2010
My brother is actually at Anthem Ventures, working with Bill Woodward, and I was an intern there in business school. We've also been at a big discount to the other firms for the first seven years we were around, we were half the price of Kaplan and Princeton Review until last year, when they both dropped their prices to match us.
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