Will People Ever Be Comfortable Sharing Data Online?
Startup Professionals Musings
MARCH 17, 2016
His latest study breaks the online consumer audience into the following four categories, based on their level of comfort with sharing personal information, likes, and needs online: High-comfort consumers – 12 percent. Norton, Ph.D., No-comfort consumers – 17 percent. These tend to be older consumers, with an average age of 52.
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