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Pragmatism with Flavor

TechEmpower

As software developers, we're technophiles, so we enjoy these cycles and quite often find humor listening to the energy spent arguing on either side of issues. Focusing on the metrics that ultimately drive the business, often the bottom line, has provided a reality check, a counter-weight to the desire to consume all new technologies.

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Interview with Ian Swanson, Sometrics

socalTECH

You want to be able to target these buckets--for example, an advertiser like Warner Brothers might want to promote their Batman film and show a trailer to a user that fits a certain profile. We provide traffic analytics, cross-tabulated across demographics, A/B testing to see how an audience is using certain pages, and engagement metrics.

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Interview with Sometrics, Ian Swanson

socalTECH

You want to be able to target these buckets--for example, an advertiser like Warner Brothers might want to promote their Batman film and show a trailer to a user that fits a certain profile. We provide traffic analytics, cross-tabulated across demographics, A/B testing to see how an audience is using certain pages, and engagement metrics.