socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. So who is using your software? We also just recently launched a standard API, which allows any social networking site to use our analytics code.

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. So who is using your software? We also just recently launched a standard API, which allows any social networking site to use our analytics code.

Social Media 100

Social Media Advertising Social Network Userplane 100

Both Sides of the Table

MAY 23, 2012

I can’t help feel a bit of rear-view mirror analysis in all of “VC model is broken” bears in our industry. If you want to understand the details of why this is, I covered it in detail in this post, Understanding Changes in the Software Industry. This has led to the creation of incubators, accelerators and seed funds.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

Tech Zulu Event

APRIL 15, 2012

Part of this will help you continue defining your feature-set, but it will also help you know what sort of brand you need to create and how you’ll eventually market your application to those users. If you’re new to software development, you may be asking yourself, “What the heck is a User Story, anyway?”

Marketing 84

Marketing Screening Social Network Startup 84