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Rebranding Should Be Driven By Growth, Not Desperation

InfoChachkie

A version of this article previously appeared on Forbes. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! As Wired magazine pointed out in a January 2013 article , "It’s a Hail Mary pass for a company that held 44.5 A Band-Aid On A Gushing Artery. However, after the Internet 1.0

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How To Make Freemium Customers Generate Revenue For Your Startup

InfoChachkie

In the spirit of the “land grab” mentality of the day, we emphasized usage of our screen sharing technology with no thought applied to how we would convert such users into paying customers. free weekly Infochachkie articles! Anyone, including well-healed, Big Dumb Companies, could offer state-of-the-art technical support for free.

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5 Simple Tactics To Make Freemium Users Pay

InfoChachkie

A version of this article previously appeared in the Wall Street Journal. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Anyone, including well-healed, large companies, could offer state-of-the-art technical support for free. Let''s face it.

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Do Not Obsess On Names – Obsess On Delivering Awesome Customer Value

InfoChachkie

A version of this article previously appeared in the Wall Street Journal. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Unfortunately, we completely abandoned the “technical support marketplace” after the dot bomb crash and began licensing our screen-sharing technology.

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