Remove category partnerships
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Tech Titans Peter Thiel, Matt Jacobson, Cameron and Tyler Winklevoss, Mich Mathews, Elon Musk Buy Homes in Los Angeles

SoCal Delicious

To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. Order a reprint of this article now. See a sample reprint in PDF format. October 5, 2012.

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A Few Key People Really Can Make a Huge Difference

Both Sides of the Table

This article originally ran on TechCrunch. Who’s going to help you with improving your marketing / positioning to become a clear platform category leader like Twilio? Who can get them to communicate the bigger picture message top-down to their teams to embrace the startup community and unleash local partnerships?