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Can you profit by serving early adapters?

Berkonomics

They allow me to preview new devices and technologies before release so that I might write about and speak about them in my “Tech Trends” keynotes. Some great examples of second-to-market. The final lesson: Too early to market is a fatal mistake. By agreement, Sonesta withheld payment until completion of the beta test period.

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It is satisfying, but rarely profitable, serving early adopters.

Berkonomics

They allow me to preview new devices and technologies before release so that I might write about and speak about them in my “Tech Trends” keynotes. They keep me at the leading edge of new development as it is productized, even before mass production. And statistically, the first product into a niche is very rarely the one to succeed. .