Frank Addante

JULY 30, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. My emotions tell me to go faster, logic and fear tell me to stay the course. Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40

Startup Venture Capital Outsource Development Advertising 40

Frank Addante

JULY 10, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. It can quickly move you off course. Blogger Template originally design by Web-Kreation Converted By Jacky Supit

Startup 40

Startup Technical Review Venture Capital Advertising 40

Frank Addante

AUGUST 14, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Blogger Template originally design by Web-Kreation Converted By Jacky Supit Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40

Startup Email Ideas Venture Capital 40

Frank Addante

MAY 24, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Blogger Template originally design by Web-Kreation Converted By Jacky Supit Startup 3.0: Be scrappy. ReaXions, Inc.

Advertising 40

Advertising Startup Venture Capital Outsource Development 40

Frank Addante

JUNE 10, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Being a startup, of course, we needed to design on a tight budget. Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40

Startup Technical Review Software Review Advertising 40

Frank Addante

JUNE 4, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. So, we decided to move the company to Silicon Valley (with a little encouragement from Sequoia, of course). Startup 3.0:

Startup 40

Startup Venture Capital Email CTO Hire 40

Frank Addante

MAY 15, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. If so, buy them (at a reasonable price, of course). Startup 3.0: Be scrappy. ReaXions, Inc. What the hell did I know?

Advertising 40

Advertising Startup Chief Technology Officer Technical Review 40