Frank Addante
JULY 10, 2006
Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. It can quickly move you off course. Startup 3.0: Be scrappy. ReaXions, Inc. This can be both a strength and a weakness.
Frank Addante
JULY 30, 2007
Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. My emotions tell me to go faster, logic and fear tell me to stay the course. Startup 3.0: Be scrappy. ReaXions, Inc.
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Frank Addante
AUGUST 14, 2006
Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. (Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Startup 3.0: Be scrappy. ReaXions, Inc.
Frank Addante
MAY 24, 2007
Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. (Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Startup 3.0: Be scrappy. ReaXions, Inc.
Frank Addante
JUNE 10, 2007
Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Being a startup, of course, we needed to design on a tight budget. Startup 3.0: Be scrappy. ReaXions, Inc.
Frank Addante
JUNE 4, 2006
Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. So, we decided to move the company to Silicon Valley (with a little encouragement from Sequoia, of course). Startup 3.0:
Frank Addante
MAY 15, 2006
Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. If so, buy them (at a reasonable price, of course). Startup 3.0: Be scrappy. ReaXions, Inc. What the hell did I know?
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