Frank Addante

DECEMBER 22, 2006

► August (1) Invest in Transparency & Active Communication ► July (1) The Fear of Success ► May (2) Optimized for Speed = 30% Waste Happy 1st Birthday Rubicon Project! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. ► October (1) New Video! Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40

Startup Competition Venture Capital Advertising 40

Frank Addante

JANUARY 30, 2007

► August (1) Invest in Transparency & Active Communication ► July (1) The Fear of Success ► May (2) Optimized for Speed = 30% Waste Happy 1st Birthday Rubicon Project! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. ► October (1) New Video! Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40

Startup Venture Capital Outsource Development Web 2.0 40

Frank Addante

NOVEMBER 16, 2006

► August (1) Invest in Transparency & Active Communication ► July (1) The Fear of Success ► May (2) Optimized for Speed = 30% Waste Happy 1st Birthday Rubicon Project! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. ► October (1) New Video! Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40

Startup Venture Capital Web 2.0 Outsource Development 40

Frank Addante

AUGUST 27, 2007

► August (1) Invest in Transparency & Active Communication ► July (1) The Fear of Success ► May (2) Optimized for Speed = 30% Waste Happy 1st Birthday Rubicon Project! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. ► October (1) New Video! Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40

Startup Venture Capital Outsource Development Web 2.0 40

Frank Addante

JUNE 19, 2006

► August (1) Invest in Transparency & Active Communication ► July (1) The Fear of Success ► May (2) Optimized for Speed = 30% Waste Happy 1st Birthday Rubicon Project! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. ► October (1) New Video! Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40

Startup Venture Capital Web 2.0 Outsource Development 40

Frank Addante

AUGUST 14, 2006

► August (1) Invest in Transparency & Active Communication ► July (1) The Fear of Success ► May (2) Optimized for Speed = 30% Waste Happy 1st Birthday Rubicon Project! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. ► October (1) New Video! Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40

Startup Email Ideas Venture Capital 40

Frank Addante

MAY 3, 2006

► August (1) Invest in Transparency & Active Communication ► July (1) The Fear of Success ► May (2) Optimized for Speed = 30% Waste Happy 1st Birthday Rubicon Project! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. ► October (1) New Video! Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40

Startup Blogging Venture Capital Web 2.0 40

Frank Addante

JULY 30, 2007

► August (1) Invest in Transparency & Active Communication ► July (1) The Fear of Success ► May (2) Optimized for Speed = 30% Waste Happy 1st Birthday Rubicon Project! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Do we invest more capital into the business to grow it faster?

Startup 40

Startup Venture Capital Outsource Development Advertising 40

Frank Addante

JANUARY 23, 2007

► August (1) Invest in Transparency & Active Communication ► July (1) The Fear of Success ► May (2) Optimized for Speed = 30% Waste Happy 1st Birthday Rubicon Project! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. ► October (1) New Video! Startup 3.0: Be scrappy. ReaXions, Inc.

Outsource Development 40

Outsource Development Develop Development Product 40

Frank Addante

SEPTEMBER 6, 2006

► August (1) Invest in Transparency & Active Communication ► July (1) The Fear of Success ► May (2) Optimized for Speed = 30% Waste Happy 1st Birthday Rubicon Project! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. ► October (1) New Video! Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40

Startup Venture Capital Web 2.0 Outsource Development 40

Frank Addante

OCTOBER 19, 2006

► August (1) Invest in Transparency & Active Communication ► July (1) The Fear of Success ► May (2) Optimized for Speed = 30% Waste Happy 1st Birthday Rubicon Project! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. ► October (1) New Video! Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40

Startup Ideas Venture Capital Competition 40

Frank Addante

DECEMBER 5, 2006

► August (1) Invest in Transparency & Active Communication ► July (1) The Fear of Success ► May (2) Optimized for Speed = 30% Waste Happy 1st Birthday Rubicon Project! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. ► October (1) New Video! Startup 3.0: Be scrappy. ReaXions, Inc.

Outsource Development 40

Outsource Development Develop Development Product 40

Frank Addante

JULY 5, 2007

► August (1) Invest in Transparency & Active Communication ► July (1) The Fear of Success ► May (2) Optimized for Speed = 30% Waste Happy 1st Birthday Rubicon Project! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. ► October (1) New Video! Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40

Startup Venture Capital Web 2.0 Outsource Development 40

Frank Addante

OCTOBER 31, 2006

► August (1) Invest in Transparency & Active Communication ► July (1) The Fear of Success ► May (2) Optimized for Speed = 30% Waste Happy 1st Birthday Rubicon Project! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. ► October (1) New Video! Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40

Startup Venture Capital Advertising Email 40

Both Sides of the Table

FEBRUARY 17, 2010

I had just returned from living in Japan where I witnessed the hugely successful launch of i-mode by NTT DoCoMo so I knew the potential that the mobile web would ultimately bring, but I saw so many flaws in the launch of WAP. In Chris Dixon’s words, it wasn’t designed for normals. The mobile web would finally be open!

Brentwood 326

Brentwood Mobile Google Web 326

Frank Addante

JUNE 10, 2007

► August (1) Invest in Transparency & Active Communication ► July (1) The Fear of Success ► May (2) Optimized for Speed = 30% Waste Happy 1st Birthday Rubicon Project! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Being a startup, of course, we needed to design on a tight budget.

Startup 40

Startup Technical Review Software Review Advertising 40

Frank Addante

MAY 24, 2007

► August (1) Invest in Transparency & Active Communication ► July (1) The Fear of Success ► May (2) Optimized for Speed = 30% Waste Happy 1st Birthday Rubicon Project! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. ► October (1) New Video! Startup 3.0: Be scrappy. ReaXions, Inc.

Advertising 40

Advertising Startup Venture Capital Outsource Development 40

Frank Addante

APRIL 16, 2007

► August (1) Invest in Transparency & Active Communication ► July (1) The Fear of Success ► May (2) Optimized for Speed = 30% Waste Happy 1st Birthday Rubicon Project! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. ► October (1) New Video! Startup 3.0: Be scrappy. ReaXions, Inc.

Google 40

Google Advertising Startup Venture Capital 40

Frank Addante

MAY 22, 2006

► August (1) Invest in Transparency & Active Communication ► July (1) The Fear of Success ► May (2) Optimized for Speed = 30% Waste Happy 1st Birthday Rubicon Project! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Finally, we convinced a firm to invest. Startup 3.0:

Startup 40

Startup Venture Capital Outsource Development Advertising 40

Frank Addante

JUNE 13, 2006

► August (1) Invest in Transparency & Active Communication ► July (1) The Fear of Success ► May (2) Optimized for Speed = 30% Waste Happy 1st Birthday Rubicon Project! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. ► October (1) New Video! Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40

Startup Outsource Development Product Advertising 40

Frank Addante

MAY 3, 2006

► August (1) Invest in Transparency & Active Communication ► July (1) The Fear of Success ► May (2) Optimized for Speed = 30% Waste Happy 1st Birthday Rubicon Project! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. ► October (1) New Video! Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40

Startup Venture Capital Yahoo Email 40

Frank Addante

SEPTEMBER 20, 2006

► August (1) Invest in Transparency & Active Communication ► July (1) The Fear of Success ► May (2) Optimized for Speed = 30% Waste Happy 1st Birthday Rubicon Project! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. ► October (1) New Video! Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40

Startup Blogging Venture Capital Outsource Development 40

Frank Addante

JULY 10, 2006

► August (1) Invest in Transparency & Active Communication ► July (1) The Fear of Success ► May (2) Optimized for Speed = 30% Waste Happy 1st Birthday Rubicon Project! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. ► October (1) New Video! Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40

Startup Technical Review Venture Capital Advertising 40

Frank Addante

MAY 12, 2007

► August (1) Invest in Transparency & Active Communication ► July (1) The Fear of Success ► May (2) Optimized for Speed = 30% Waste Happy 1st Birthday Rubicon Project! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. ► October (1) New Video! Startup 3.0: Be scrappy. ReaXions, Inc.

Outsource Development 40

Outsource Development Outsource Software Review Startup 40

Frank Addante

MAY 15, 2006

► August (1) Invest in Transparency & Active Communication ► July (1) The Fear of Success ► May (2) Optimized for Speed = 30% Waste Happy 1st Birthday Rubicon Project! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. ► October (1) New Video! Startup 3.0: Be scrappy. ReaXions, Inc.

Advertising 40

Advertising Startup Chief Technology Officer Technical Review 40

Frank Addante

JUNE 4, 2006

► August (1) Invest in Transparency & Active Communication ► July (1) The Fear of Success ► May (2) Optimized for Speed = 30% Waste Happy 1st Birthday Rubicon Project! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. We invested the first $1 million to develop version 1.0

Startup 40

Startup Venture Capital Email CTO Hire 40