Frank Addante

MARCH 26, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Sometimes in emergency situations, and other times to take advantage of market opportunities that quickly arise.

Outsource Development 40

Outsource Development CTO Hire Startup Venture Capital 40

Frank Addante

AUGUST 29, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Without solid traction, youll get a lot of questions about whether the market opportunity really exists. Startup 3.0:

Venture Capital 40

Venture Capital Capital Startup Outsource Development 40

Frank Addante

JULY 30, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. We just started developing. How do you ensure you develop the right product? What is the Rubicon Project?

Startup 40

Startup Venture Capital Outsource Development Advertising 40

Frank Addante

AUGUST 2, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. They range from technology companies to marketing companies to apparel companies to real estate investments and non-profits.

Entrepreneur 40

Entrepreneur Startup Venture Capital Web 2.0 40

Frank Addante

APRIL 16, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Recently, I have been looking very closely at the online advertising market. What is the Rubicon Project? Startup 3.0:

Google 40

Google Advertising Startup Venture Capital 40

Frank Addante

AUGUST 14, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. It boggled my mind that it wasnt obvious to everyone that had an e-mail address that this is an enormous market.

Startup 40

Startup Email Ideas Venture Capital 40

Frank Addante

JANUARY 30, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Blogger Template originally design by Web-Kreation Converted By Jacky Supit What is the Rubicon Project?

Startup 40

Startup Venture Capital Outsource Development Web 2.0 40

Frank Addante

MAY 3, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Blogger Template originally design by Web-Kreation Converted By Jacky Supit What is the Rubicon Project?

Startup 40

Startup Blogging Venture Capital Web 2.0 40

Frank Addante

AUGUST 27, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Blogger Template originally design by Web-Kreation Converted By Jacky Supit What is the Rubicon Project?

Startup 40

Startup Venture Capital Outsource Development Web 2.0 40

Frank Addante

OCTOBER 31, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. When companies wanted first class advertising placement and high-end marketing technology, we were the place to come.

Startup 40

Startup Venture Capital Advertising Email 40

Frank Addante

JANUARY 23, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Scrappy developers move fast and have the agility needed to accommodate quickly changing product requirements.

Outsource Development 40

Outsource Development Develop Development Product 40

Frank Addante

SEPTEMBER 6, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Blogger Template originally design by Web-Kreation Converted By Jacky Supit What is the Rubicon Project?

Startup 40

Startup Venture Capital Web 2.0 Outsource Development 40

Frank Addante

DECEMBER 5, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Show it to people as often as possible throughout the developing process, get their feedback and adapt as necessary.

Outsource Development 40

Outsource Development Develop Development Product 40

Frank Addante

JUNE 10, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Its a tough market in L.A. Being a startup, of course, we needed to design on a tight budget. Startup 3.0:

Startup 40

Startup Technical Review Software Review Advertising 40

Frank Addante

MAY 24, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. And, the market that I love just happens to be on fire right now and the gap seems to be widening. Startup 3.0:

Advertising 40

Advertising Startup Venture Capital Outsource Development 40

Frank Addante

JUNE 13, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. The remaining 80% of the functionality will address very specific needs for the remaining 20% of the market.

Startup 40

Startup Outsource Development Product Advertising 40

Frank Addante

JULY 5, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Blogger Template originally design by Web-Kreation Converted By Jacky Supit What is the Rubicon Project?

Startup 40

Startup Venture Capital Web 2.0 Outsource Development 40

Frank Addante

MAY 22, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. This was in 2001 when the market was tanking and all VCs were gun-shy. What is the Rubicon Project? Startup 3.0:

Startup 40

Startup Venture Capital Outsource Development Advertising 40

Frank Addante

OCTOBER 19, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Blogger Template originally design by Web-Kreation Converted By Jacky Supit What is the Rubicon Project?

Startup 40

Startup Ideas Venture Capital Competition 40

Frank Addante

MAY 3, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. I connected a market (very cold people) with a solution (very warm cars) and after that, there was no turning back.

Startup 40

Startup Venture Capital Yahoo Email 40

Frank Addante

SEPTEMBER 20, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. With marketing, Ive always believed that absolute numbers have far more impact than relative percentages.) Be scrappy.

Startup 40

Startup Blogging Venture Capital Outsource Development 40

Frank Addante

JULY 10, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Blogger Template originally design by Web-Kreation Converted By Jacky Supit What is the Rubicon Project?

Startup 40

Startup Technical Review Venture Capital Advertising 40

Frank Addante

MAY 12, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Blogger Template originally design by Web-Kreation Converted By Jacky Supit What is the Rubicon Project?

Outsource Development 40

Outsource Development Outsource Software Review Startup 40

Frank Addante

JUNE 4, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Go-to-Market 5. We invested the first $1 million to develop version 1.0 What is the Rubicon Project? Be scrappy.

Startup 40

Startup Venture Capital Email CTO Hire 40

Frank Addante

MAY 15, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. It was just another step towards conquering our market. What is the Rubicon Project? Startup 3.0: Be scrappy.

Advertising 40

Advertising Startup Chief Technology Officer Technical Review 40