ASP Design Marketing Web 
Both Sides of the Table
FEBRUARY 17, 2010
I had just returned from living in Japan where I witnessed the hugely successful launch of i-mode by NTT DoCoMo so I knew the potential that the mobile web would ultimately bring, but I saw so many flaws in the launch of WAP. But like lemmings, every company in the market rushed to proclaim they were launching WAP versions of their products.
Frank Addante
MAY 20, 2007
Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Blogger Template originally design by Web-Kreation Converted By Jacky Supit What is the Rubicon Project? Startup 3.0:
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Frank Addante
MAY 8, 2006
Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Marketers, and their respective companies, were looking to “go online.&# What is the Rubicon Project? Startup 3.0:
Frank Addante
DECEMBER 22, 2006
Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. This is particularly a problem in crowded markets where they are trying hard to differentiate themselves from their competition.
Frank Addante
MARCH 26, 2007
Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Sometimes in emergency situations, and other times to take advantage of market opportunities that quickly arise. Startup 3.0:
Frank Addante
MARCH 12, 2007
Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Blogger Template originally design by Web-Kreation Converted By Jacky Supit What is the Rubicon Project? Startup 3.0:
Frank Addante
SEPTEMBER 25, 2006
Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Large Markets Address existing markets poised for rapid growth or change. What is the Rubicon Project? Startup 3.0:
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