Frank Addante

MARCH 26, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. This team should be outside of the core development team and outside of the companys critical path. Startup 3.0: Be scrappy.

Outsource Development 40

Outsource Development CTO Hire Startup Venture Capital 40

Frank Addante

OCTOBER 19, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Within weeks, we shortened our sales cycle. Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40

Startup Ideas Venture Capital Competition 40

Frank Addante

JUNE 4, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. We invested the first $1 million to develop version 1.0 It took us about 18 months to develop and prepare the product.

Startup 40

Startup Venture Capital Email CTO Hire 40