Frank Addante

AUGUST 27, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Our competition was well funded with many millions of dollars, well armed with hundreds of employees and far down the path.

Startup 40

Startup Venture Capital Outsource Development Web 2.0 40

Frank Addante

MAY 8, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Otherwise, we would likely have failed like most other website development companies did at the time. Startup 3.0:

Startup 40

Startup Advertising Web Design Venture Capital 40

Frank Addante

MAY 22, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. As CEO, I spent 6 months on the road, full-time, trying to raise our Series B funding. Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40

Startup Venture Capital Outsource Development Advertising 40

Frank Addante

MAY 3, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. We were not venture-funded (in fact, at the time, I didnt even know what venture capital was). Startup 3.0: Be scrappy.

Startup 40

Startup Venture Capital Yahoo Email 40

Frank Addante

JUNE 4, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Venture Capital Funding 7. (Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical.

Startup 40

Startup Venture Capital Email CTO Hire 40

Frank Addante

MAY 15, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. (Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Startup 3.0: Be scrappy. ReaXions, Inc.

Advertising 40

Advertising Startup Chief Technology Officer Technical Review 40